Marketing is a dynamic field and marketing profession has to be
innovator to understand the pulse of consumers and develop the
strategies to serve them better and provide delight to them. For
retaining the consumer. The marketing fundamental needs to be
sharpened on continuous basis using case studies, role plays,
simulation, and projects. Effective managers know that firm success
comes from identifying required tasks. Assigning tasks according to
achieve shared purposes. The present book has been conceptualized
and designed with an objective to provide meaningful insight in to
the case studies in Marketing Management.
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