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Case Studies in Marketing Management (Hardcover) Loot Price: R278
Discovery Miles 2 780
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Case Studies in Marketing Management (Hardcover): S.L. Gupta, R.K. Suri

Case Studies in Marketing Management (Hardcover)

S.L. Gupta, R.K. Suri

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List price R1,373 Loot Price R278 Discovery Miles 2 780 You Save R1,095 (80%)

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Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer. The marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects. Effective managers know that firm success comes from identifying required tasks. Assigning tasks according to achieve shared purposes. The present book has been conceptualized and designed with an objective to provide meaningful insight in to the case studies in Marketing Management.

General

Imprint: Pentagon Press
Country of origin: India
Release date: May 2007
Authors: S.L. Gupta • R.K. Suri
Dimensions: 240 x 160mm (L x W)
Format: Hardcover
Pages: 398
ISBN-13: 978-81-8274-290-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 81-8274-290-0
Barcode: 9788182742901

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