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Integral to the commercial law field, Intellectual Property (IP)
knowledge is central to culture, innovation, and enterprise.
Looking forward to the new academic norm, Teaching Intellectual
Property Law: Strategy and Management uses experience as well as
interactive, practice-based methods for teaching IP to examine the
various ways through which to move on from 'chalk and talk'
methods. Crucial to science, technology, art, fashion and creative
industries as well as to business creation and management, it is
unsurprising that IP surfaces in curricula within and beyond the
law school. Providing multiple examples, exercises and teaching
tips to identify the transferable aspects of IP teaching, this book
provides educators with new approaches to tailor content delivery
to their students. Focused on the profile of the contemporary
learner, it invites educators to adopt new approaches to impart
knowledge that will empower IP students of all disciplines, at all
levels. Teaching Intellectual Property Law: Strategy and Management
will be a useful resource for higher education law academics
offering Intellectual Property education modules in law schools, to
facilitate contemporary approaches to traditional law school
content. It will also be of value to tertiary educators inspired,
or instructed, to include IP education in their programmes as well
as enterprise and entrepreneurship educators and trainers, to
further IP relevance to enterprise and entrepreneurship.
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