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Promotional Practices and Perspectives from Emerging Markets (Hardcover): Sudhir Rana, Avinash K. Shrivastava, Sachin Kumar Raut Promotional Practices and Perspectives from Emerging Markets (Hardcover)
Sudhir Rana, Avinash K. Shrivastava, Sachin Kumar Raut
R4,574 Discovery Miles 45 740
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1) This book addresses the need of niche promotional and marketing strategies in the new emerging markets. 2) With case studies from India and Kuwait, it showcases the use of promotion perspectives in strategical business decisions. 3) This book will be of interest to departments of business analytics and business management in UK.

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