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Promotional Practices and Perspectives from Emerging Markets (Hardcover) Loot Price: R4,485
Discovery Miles 44 850
Repayment Terms: R420 pm x 12*
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Promotional Practices and Perspectives from Emerging Markets (Hardcover): Sudhir Rana, Avinash K. Shrivastava, Sachin Kumar Raut

Promotional Practices and Perspectives from Emerging Markets (Hardcover)

Sudhir Rana, Avinash K. Shrivastava, Sachin Kumar Raut

Series: Advances in Emerging Markets and Business Operations

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Loot Price R4,485 Discovery Miles 44 850 | Repayment Terms: R420 pm x 12*

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1) This book addresses the need of niche promotional and marketing strategies in the new emerging markets. 2) With case studies from India and Kuwait, it showcases the use of promotion perspectives in strategical business decisions. 3) This book will be of interest to departments of business analytics and business management in UK.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Series: Advances in Emerging Markets and Business Operations
Release date: August 2022
First published: 2023
Editors: Sudhir Rana • Avinash K. Shrivastava • Sachin Kumar Raut
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 262
ISBN-13: 978-1-03-226914-6
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-03-226914-6
Barcode: 9781032269146

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