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Markenwirkungen in Der Automobilzulieferindustrie - Ein Interkultureller Vergleich Unter Berucksichtigung Alternativer... Markenwirkungen in Der Automobilzulieferindustrie - Ein Interkultureller Vergleich Unter Berucksichtigung Alternativer Marketingorientierungen (German, Paperback, 2009 ed.)
Salima S Douven; Foreword by Pd Dr Carsten Baumgarth
R1,962 Discovery Miles 19 620
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Salima Sheila Douven untersucht die Wirkungen der Unternehmensmarke im Vergleich zu bisherigen Orientierungen, wie dem Beziehungsmanagement und der Produktqualitat am Beispiel der Automobilzulieferbranche. Auf Basis einer breit angelegten empirischen Studie zeigt sie, dass eine starke B-to-B Marke massgeblich zu dauerhaften und intensiven Kundenbeziehungen beitragt."

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