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Markenwirkungen in Der Automobilzulieferindustrie - Ein Interkultureller Vergleich Unter Berucksichtigung Alternativer Marketingorientierungen (German, Paperback, 2009 ed.) Loot Price: R1,962
Discovery Miles 19 620
Repayment Terms: R184 pm x 12*
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Markenwirkungen in Der Automobilzulieferindustrie - Ein Interkultureller Vergleich Unter Berucksichtigung Alternativer...

Markenwirkungen in Der Automobilzulieferindustrie - Ein Interkultureller Vergleich Unter Berucksichtigung Alternativer Marketingorientierungen (German, Paperback, 2009 ed.)

Salima S Douven; Foreword by Pd Dr Carsten Baumgarth

Series: Applied Marketing Science / Angewandte Marketingforschung

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Loot Price R1,962 Discovery Miles 19 620 | Repayment Terms: R184 pm x 12*

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Salima Sheila Douven untersucht die Wirkungen der Unternehmensmarke im Vergleich zu bisherigen Orientierungen, wie dem Beziehungsmanagement und der Produktqualitat am Beispiel der Automobilzulieferbranche. Auf Basis einer breit angelegten empirischen Studie zeigt sie, dass eine starke B-to-B Marke massgeblich zu dauerhaften und intensiven Kundenbeziehungen beitragt."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Applied Marketing Science / Angewandte Marketingforschung
Release date: March 2009
First published: March 2009
Authors: Salima S Douven
Foreword by: Pd Dr Carsten Baumgarth
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback - Trade
Pages: 328
Edition: 2009 ed.
ISBN-13: 978-3-8349-1444-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1444-4
Barcode: 9783834914446

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