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Engaging customers has become an effective strategy of marketers
for improving customer-brand relationships as customer engagement
is a perfect predictor of organic growth. Aggressive sales
promotions, advertising campaigns, rewards, discounts, and more may
attract a customer, but customer engagement creates an emotional
connection with the brands/firms/services, which drives customer
loyalty and long-term profitability. This has become much more
applicable and effective with the use of social media platforms and
the increased access of internet. Moreover, the implementation of
customer analytics to measure engagement activities has provided
marketers with more insights for improving services. Insights,
Innovation, and Analytics for Optimal Customer Engagement is an
advanced reference book that covers the latest emerging research in
customer engagement and includes underlying theories, innovative
methods, a review of existing literature, engagement analytics, and
insights for marketers with reference to customer engagement. The
book covers various product categories, industries, and sectors
that are working to engage customers in inventive and creative
ways. This book is a comprehensive reference tool for marketers,
brand managers, social media specialists, advertisers, managers,
executives, academicians, researchers, practitioners, and students
interested in gaining comprehensive knowledge about customer
engagement and the latest advancements in the field.
As digital technology continues to revolutionize the world,
businesses are also evolving by adopting digital technologies such
as artificial intelligence, digital marketing, and analytical
methods into their daily practices. Due to this growing adoption,
further study on the potential solutions modern technology provides
to businesses is required to successfully apply it across
industries. AI-Driven Intelligent Models for Business Excellence
explores various artificial intelligence models and methods for
business applications and considers algorithmic approaches for
business excellence across numerous fields and applications.
Covering topics such as business analysis, deep learning, machine
learning, and analytical methods, this reference work is ideal for
managers, business owners, computer scientists, industry
professionals, researchers, scholars, practitioners, academicians,
instructors, and students.
As digital technology continues to revolutionize the world,
businesses are also evolving by adopting digital technologies such
as artificial intelligence, digital marketing, and analytical
methods into their daily practices. Due to this growing adoption,
further study on the potential solutions modern technology provides
to businesses is required to successfully apply it across
industries. AI-Driven Intelligent Models for Business Excellence
explores various artificial intelligence models and methods for
business applications and considers algorithmic approaches for
business excellence across numerous fields and applications.
Covering topics such as business analysis, deep learning, machine
learning, and analytical methods, this reference work is ideal for
managers, business owners, computer scientists, industry
professionals, researchers, scholars, practitioners, academicians,
instructors, and students.
Engaging customers has become an effective strategy of marketers
for improving customer-brand relationships as customer engagement
is a perfect predictor of organic growth. Aggressive sales
promotions, advertising campaigns, rewards, discounts, and more may
attract a customer, but customer engagement creates an emotional
connection with the brands/firms/services, which drives customer
loyalty and long-term profitability. This has become much more
applicable and effective with the use of social media platforms and
the increased access of internet. Moreover, the implementation of
customer analytics to measure engagement activities has provided
marketers with more insights for improving services. Insights,
Innovation, and Analytics for Optimal Customer Engagement is an
advanced reference book that covers the latest emerging research in
customer engagement and includes underlying theories, innovative
methods, a review of existing literature, engagement analytics, and
insights for marketers with reference to customer engagement. The
book covers various product categories, industries, and sectors
that are working to engage customers in inventive and creative
ways. This book is a comprehensive reference tool for marketers,
brand managers, social media specialists, advertisers, managers,
executives, academicians, researchers, practitioners, and students
interested in gaining comprehensive knowledge about customer
engagement and the latest advancements in the field.
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