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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Insights, Innovation, and Analytics for Optimal Customer Engagement (Paperback)
Loot Price: R4,084
Discovery Miles 40 840
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Insights, Innovation, and Analytics for Optimal Customer Engagement (Paperback)
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Engaging customers has become an effective strategy of marketers
for improving customer-brand relationships as customer engagement
is a perfect predictor of organic growth. Aggressive sales
promotions, advertising campaigns, rewards, discounts, and more may
attract a customer, but customer engagement creates an emotional
connection with the brands/firms/services, which drives customer
loyalty and long-term profitability. This has become much more
applicable and effective with the use of social media platforms and
the increased access of internet. Moreover, the implementation of
customer analytics to measure engagement activities has provided
marketers with more insights for improving services. Insights,
Innovation, and Analytics for Optimal Customer Engagement is an
advanced reference book that covers the latest emerging research in
customer engagement and includes underlying theories, innovative
methods, a review of existing literature, engagement analytics, and
insights for marketers with reference to customer engagement. The
book covers various product categories, industries, and sectors
that are working to engage customers in inventive and creative
ways. This book is a comprehensive reference tool for marketers,
brand managers, social media specialists, advertisers, managers,
executives, academicians, researchers, practitioners, and students
interested in gaining comprehensive knowledge about customer
engagement and the latest advancements in the field.
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