Customer engagement is now a critical research priority in
contemporary marketing. In this Handbook, a cadre of international
scholars offer an overview of current research on this rapidly
growing field of study. Providing vital insights into current
theoretical and practical treatments of customer engagement,
chapters engage with a broad cross-section of state-of-the-art
research. Covering the importance of customer engagement in broader
marketing practices, conceptual relationships, organizational
performance and networks, this Handbook grapples with both
conceptual and empirical research to offer insight into current and
rapidly emerging research issues. Featuring a broad theoretical
scope, this Handbook attends to a rapidly growing international
community of researchers in customer engagement. Scholars from
related fields, including management, economics and sociology will
also benefit from the range of applications of customer engagement
research. This book is also crucial for marketing managers looking
to improve and refine marketing environments. Contributors include:
T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D.
Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L.
Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau,
K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D.
Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K.
Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V.
Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S.
Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska,
J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I.
Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezua,
A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N.
Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington,
S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan,
S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. Wirtz
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