In Crackup, the eminent American politics scholar Samuel Popkin tells the story of how the Republican Party fractured into uncompromising groups with irreconcilable demands. Changes in campaign finance laws and the proliferation of mass media opened the way for newly energized groups to split the party. The 2002 "McCain-Feingold" campaign finance reform bill aimed to weaken the power of big corporations and strengthen political parties by ending corporate donations to the parties. Instead, it weakened legislative leaders and made bipartisanship a curse word. Popkin argues that moving money outside the political parties fueled the rise of single-issue advocacy groups and Super PACs funded by billionaires with pet issues. This allowed self-promoting politicians to undermine colleagues with an unprecedented use of tactics once only used to disrupt the other party. One such politician was Ted Cruz, the first Republican senator with the oratorical skills and intelligence to exploit the new possibilities. He effectively promoted himself at the expense of the party, mobilized other obstructionists in congress, and blocked compromises on immigration and healthcare. Into this abyss came Donald J. Trump, who took advantage of the party's inability to do anything for Republican voters struggling with economic decline. No other candidate, when forced to try to satisfy the irreconcilable demands of major donors and party leaders, could offer a credible alternative to his moon-promising bravado. A novel structural explanation of why the GOP ended up with Trump as their standard bearer, Crackup forces us to look at the deeper forces set in motion over a decade ago. It also reveals how lone-wolf figures like Cruz are inevitable given the new rules of the game. Unless the system for financing elections changes, we will continue to see opportunists emerge-in both parties-to block intra-party compromise.

Many social scientists want to explain why people do what they do. A barrier to constructing such explanations used to be a lack of information on the relationship between cognition and choice. Now, recent advances in cognitive science, economics, political science, and psychology have clarified this relationship. In Elements of Reason, scholars from across the social sciences use these advances to uncover the cognitive foundations of social decision making. They answer tough questions about how people see and process information and provide new explanations of how basic human needs, the environment, and past experiences combine to affect human choices.

There are two winners in every presidential election campaign: The inevitable winner when it begins-such as Rudy Giuliani or Hillary Clinton in 2008-and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them. While plenty of political insiders have written about specific campaigns, only Popkin-drawing on a lifetime of presidential campaign experience and extensive research-analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again? Based on detailed analyses of the winners-and losers-of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns-George H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008-and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaigns-the small details and the big picture, the surprising mistakes and the predictable miscues-in a riveting account of what goes on inside a campaign and what makes one succeed while another fails. As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate's run for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate. In the wake of the 2012 election, Popkin's analysis looks remarkably prescient. Obama ran a strong incumbent-oriented campaign but made typical incumbent mistakes, as evidenced by his weak performance in the first debate. The Romney campaign correctly put power in the hands of a strong campaign manager, but it couldn't overcome the weaknesses of the candidate.

"The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns "do" matter.
"If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's "The Reasoning Voter." If you have time to read two books, read "The Reasoning Voter" twice."--James Carville, Senior Stategist, Clinton/Gore '92
"A fresh and subtle analysis of voter behavior."--Thomas Byrne Edsall, "New York Review of Books"
"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."--David S. Broder, "The Washington Post"

This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986.

Popkin develops a model of rational peasant behavior and shows how village procedures result from the self-interested interactions of peasants. This political economy view of peasant behavior stands in contrast to the model of a distinctive peasant moral economy in which the village community is primarily responsible for ensuring the welfare of its members.

Many social scientists want to explain why people do what they do. A barrier to constructing such explanations used to be a lack of information on the relationship between cognition and choice. Now, recent advances in cognitive science, economics, political science, and psychology have clarified this relationship. In Elements of Reason, scholars from across the social sciences use these advances to uncover the cognitive foundations of social decision making. They answer tough questions about how people see and process information and provide new explanations of how basic human needs, the environment, and past experiences combine to affect human choices.