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How can we be happier, healthier and more satisfied in life? This
edited collection examines various dimensions of wellbeing among
older people, including its measurement; social, environmental and
economic determinants; and how research can be translated into
policy to improve quality of life for older people. With an
increasingly ageing population across countries and an increasing
population of older adults, there is growing interest in improving
older people's ability to live healthily and happily. With a focus
on retirement and aged care, this book is important reading for
those interested in Welfare Economics, Health Economics and
Development.
This contributed volume serves as an authoritative reference and
guide for anyone looking to study or build a brand in Africa.
Despite being touted as the 'last frontier' of global brands, very
little research exists that examines brands and branding in this
emerging market. Authors cover crucial topics such as the history
of branding in Africa, branding approaches used by start-ups,
religious organizations, political parties, and businesses in the
informal economies of Africa, as well as marketing Africa as a
brand using practical cases, empirical and critical approaches.
With the world's youngest population and the second-fastest growing
economies, Africa has quickly become a hotbed for marketing and
consumption of local and global brands. While past research has
mostly focused on examining the brand image of Africa and African
countries, or on branding Africa as a place for tourist
consumption, what is missing is a comprehensive guide that
discusses the theory and practice of branding and brands in and
from Africa. Through theoretical and practical contributions, the
authors of this book seek to fill the knowledge gap about branding
in and from Africa.
How can we be happier, healthier and more satisfied in life? This
edited collection examines various dimensions of wellbeing among
older people, including its measurement; social, environmental and
economic determinants; and how research can be translated into
policy to improve quality of life for older people. With an
increasingly ageing population across countries and an increasing
population of older adults, there is growing interest in improving
older people's ability to live healthily and happily. With a focus
on retirement and aged care, this book is important reading for
those interested in Welfare Economics, Health Economics and
Development.
This contributed volume serves as an authoritative reference and
guide for anyone looking to study or build a brand in Africa.
Despite being touted as the 'last frontier' of global brands, very
little research exists that examines brands and branding in this
emerging market. Authors cover crucial topics such as the history
of branding in Africa, branding approaches used by start-ups,
religious organizations, political parties, and businesses in the
informal economies of Africa, as well as marketing Africa as a
brand using practical cases, empirical and critical approaches.
With the world's youngest population and the second-fastest growing
economies, Africa has quickly become a hotbed for marketing and
consumption of local and global brands. While past research has
mostly focused on examining the brand image of Africa and African
countries, or on branding Africa as a place for tourist
consumption, what is missing is a comprehensive guide that
discusses the theory and practice of branding and brands in and
from Africa. Through theoretical and practical contributions, the
authors of this book seek to fill the knowledge gap about branding
in and from Africa.
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