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This multidisciplinary approach to the Western Balkans addresses
topics from responsible business and ethics, innovation, corporate
social responsibility, and new technology to human resources
management. It is a theoretical and practical guide towards a
sustainable future for the Western Balkans, showing drivers and
barriers affecting the region in its effort to green its economy,
and provides a systematic and holistic overview and critical
examination of the situation in the region. Chapters explore a
review of the literature and developing theory, and report
empirical procedures. If the Western Balkan countries are following
the industrialised states of Western Europe-which are now keen to
develop in a sustainable manner, combining economic growth with
social justice and improved environment-this work fills the growing
need for more research and to expand the current knowledge base
about environmental and development challenges, as well as the new,
efficient and climate-neutral 'Green Economy' of this region.
This volume focuses on Central and Southeast Europe, and explores
the dynamic and complex area of distributive trade on markets which
have recently undergone a huge transformation. Papers in the volume
employ both quantitative and qualitative research methods, and
focus on retailing, international trade, relationships between
retailers and suppliers, sustainability, private brands, loyalty
programs, e-commerce and retailing strategies. Challenges For Trade
in Central and Southeast Europe offers insights that will assist
retailers, wholesalers and logistics companies in their decision
making, as well as exploring macro topics that consider the effects
of trade on the economy as a whole. There is much of value for a
broad international readership, including academics, practitioners
and policy-makers.
The Western Balkans and associated countries are striving to
achieve and foster their economic growth, social well-being, and
sustainable development. For all three of these areas, the tourism
sector is a major source of income, change, and innovation, and the
common gastronomic heritage of the Western Balkans presents a
unique opportunity to develop tourism products that go far beyond
different national identities. Today, several dishes, preparation
methods, and service procedures are recognised as the Gastronomy of
the Balkans, presenting a fascinating "melange" of West-European,
Mediterranean, and oriental culinary traditions with a special
local (the Balkan) touch. Taking into consideration how the Western
Balkan countries are following the most tourist developed countries
of Central Europe, which are nowadays keen to develop authentic and
recognisable gastronomic tourism products, this exciting new book
redresses the growing need for research that expands the current
knowledge base regarding the tourism and gastronomic potentials for
the region. A theoretical and practical guide for the gastronomic
future of the Western Balkans, Gastronomy for Tourism Development:
Potential of the Western Balkans shows the drivers, potentials, and
barriers affecting the region in its effort to become a prominent
European food destination in the 21st century.
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