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Challenges For the Trade in Central and Southeast Europe (Hardcover, New)
Loot Price: R4,141
Discovery Miles 41 410
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Challenges For the Trade in Central and Southeast Europe (Hardcover, New)
Series: International Business and Management
Expected to ship within 12 - 17 working days
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This volume focuses on Central and Southeast Europe, and explores
the dynamic and complex area of distributive trade on markets which
have recently undergone a huge transformation. Papers in the volume
employ both quantitative and qualitative research methods, and
focus on retailing, international trade, relationships between
retailers and suppliers, sustainability, private brands, loyalty
programs, e-commerce and retailing strategies. Challenges For Trade
in Central and Southeast Europe offers insights that will assist
retailers, wholesalers and logistics companies in their decision
making, as well as exploring macro topics that consider the effects
of trade on the economy as a whole. There is much of value for a
broad international readership, including academics, practitioners
and policy-makers.
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