Electronic media are media that use electronics or electromechanical audience to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but do not require electronics to be accessed by the end user in the printed form. Broadcasting is the distribution of audio and/or video content or other messages to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. Security issues may arise during broadcasting and lead to data loss if a network is attacked by intruders. In non-networking or electronic broadcasting, the term broadcasting denotes the transfer of audio and video data between nodes and devices. Originally all broadcasting was composed of analog signals using analog transmission techniques but in the 2000s, broadcasters have switched to digital signals using digital transmission. In general usage, broadcasting most frequently refers to the transmission of information and entertainment programming from various sources to the general public. A broadcast may be distributed through several physical means. If coming directly from the radio studio at a single station or television station, it is simply sent through the studio/transmitter link to the transmitter and hence from the television antenna located on the radio masts and towers out to the world. Programming may also come through a communications satellite, played either live or recorded for later transmission. Networks of stations may simulcast the same programming at the same time, originally via microwave link, now usually by satellite. Broadcasting focuses on getting a message out and it is up to the general public to do what they wish with it.

Mass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. Mass media is communication-whether written, broadcast, or spoken-that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. The mass media has evolved significantly over time. Have you ever wondered how the latest news and information was communicated in the past? Well, before there was the Internet, television, or the radio, there was the newspaper. The newspaper was the original platform for mass media. For a long period of time, the public relied on writers and journalists for the local newspapers to provide them with the latest news in current events. Centuries later, in the 1890s, came the invention of the radio. The radio would soon supersede the newspaper as the most pertinent source for mass media. Families would gather around the radio and listen to their favorite radio station programs to hear the latest news regarding politics, social issues, and entertainment. Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but outlooks, and a sense of what is and is not important. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. In this way, they can utilize the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently.

The book Mass Media and Public Opinion takes the readers through the role of mass media in forming the public opinion. It outlines the role played by the mass media in forming opinions on terrorism, politics, economics, social issues etc. Mass media reaches a large audience and hence holds a very important place in the way people perceive things. The book also talks about corruption in the field of mass media and how it is used to hide criminal activities and divert the public from important issues. The book aims to make the readers aware about the role and current position of mass media in the world.

Ethics and Journalism - Principles for the 21st century provides the readers with an introduction to journalism and updates them with a brief history and devolution of it. It explains the role of ethics in journalism in the 21st century. Further, it throws light on the role of politics in journalism and vice versa and the relations of it with the human rights. Also discussed in the book is the subject of digital and freelance journalism, the relationship of journalism with fake news, the challenges that arise in the field of journalism and the future possibilities in this field.

Women in journalism discusses about women making big in the biggest as well as the most important profession, journalism, despite the constant challenges and sometimes mental as well as physical harassments. This book provides readers with insights about the feminist perspective on journalism, the roles that women play in journalism and key areas of interest for women in journalism. This book also sheds light on the dark side of women joining journalism with the topics like violence against women journalists, forms of online risks for female journalists and experiences of female journalists across the world. Also discussed in this book are the different aspects involving what could be done in order to make journalism profession safe for the women.

Politics And The Mass Media is a book that gives the readers a lot of insight into the role of mass media in shaping up the politics of a region or the global politics for that matter as it informs the readers about the various incidences that have been there in the past involving mass media, which have transformed the politics of the world. It gives the readers with all the necessary information on the relation between the media and its effects on the political developments across the world. This book also discusses about the relation between media and politics, the political debates on the mass media platforms, the shaping up of public opinion by mass media, limitation of media and its effect on the political processes and the role of media in various other factors that affect politics.

Mass Communication and Journalism have undergone tremendous changes in the 21st century. The mass media, which basically started over one hundred years ago in the form of newspapers, has come a long way. Newspapers themselves took a long time to be recognized as mass media and were able to establish core journalistic ethics over a vast period which covered the last few centuries and witnessed such great changes in world affairs as the American Revolution, the Civil War, World War I and World War II and the more recent break-up of the Soviet Union and the emergence of the Internet as the underlying source of most communications and news generation. The world has witnessed these events in the annals of history and the mass media and journalism has been at the forefront in providing the best possible information to the public within its capacity at various times in history. Technology has been a great influencer. The production of paper was the main source of the fast movement of information in the world followed by the invention of the printing press. Technology has always acted as an enabler of what the human spirit can achieve. Technological advances take time to appear on the horizon as the older technologies are replaced by newer and better ones. The human spirit is facilitated at every step by this process that happens over time. Rome was not built in a day. The time factor is the crucial factor that spaces these technological advancements, though. With the advancement of technologies, the time gap between one technological advance to another is decreasing at a tremendous rate. From paper to newspaper and then through newsmagazines to telegraph and then telephone and radio followed by television and finally the internet, have all been sequenced in history one after another like pearls in a necklace. At every step, each pearl has been shinier than the one before; however, this does not mean that the older technologies would disappear. Newspapers are still around, although their circulation is decreasing. They are endeavoring to meet the challenge via conversion to the digital realm. In the modern era, citizen journalism has been evolving at a very fast rate. However, as most media experts state, the verification and authentication of citizen journalism are extremely important and a mechanism is required to accomplish this crucial need. While there are a million 140-character messages in the form of tweets out there, there must be a way to authenticate the ones who tweet or rank them as per the track record of veracity and truthfulness of their previous tweets. The professional journalist is very much alive and would remain so as long he sticks to the core journalistic ethics of verifying the truth and sticking to his guns when it comes to double checking or triple checking for this purpose regardless of the need for scoops to get to be the first to break the news to the world.

Modern Journalism: Issues and Trends considers various aspects of Modern Journalism including an extensive historical overview of journalism and related issues and trends. It includes definitions journalism, a brief history, the practice of journalism, professionalism in journalism. Provides the reader with insights into the development of its history, so as to understand the journalist mind, motivations, arguments, backgrounds and why some fields are better to work in as compared to the other fields.