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This book proposes a new model for the translation-oriented
analysis of multimodal source texts. The author guides the reader
through semiotics, multimodality, pragmatics and translation
studies on a quest for the meaning-making mechanics of texts that
combine images and words. She openly challenges the traditional
view that sees translators focusing their attention mostly on the
linguistic aspect of source material in their work. The central
theoretical pivot around which the analytical model revolves is
that multimodal texts communicate through individual images and
linguistic units, as well as through the interaction among textual
resources and the text's interaction with its context of reference.
This three-dimensional view offers a holistic understanding of
multimodal texts and their potential translation issues to help
translators improve the way they communicate multimodally across
languages and cultures. This book will appeal to researchers in the
fields of translation studies, multimodality and pragmatics.
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Robert Starnes
Hardcover
R545
Discovery Miles 5 450
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