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'Shanzhai' from Cantonese slang, refers to the production of fake
goods in China, which enjoy an anti-authoritarian-like
dissemination across the global market. Starting with mobile
phones, now fashion brands are subverted in this way, with many
women at the helm of design and production. Fashioning China looks
at the women designers simultaneously subverting and reinforcing
the nationalist-developmentalist, masculinist and technocratic
dream of brands that are 'Made in China'. Broadening the digital
labour debate beyond typical masculine and techno-utopic readings,
Sara Liao studies the precarious practices of women trying to
create sustainable and creative lives, vividly illustrating a
fashion culture that exists online as a significant part of the
digital economy. Drawing on material from interviews, participant
observation, archives, policy documents, films and advertisements,
Liao takes a multi-disciplinary approach to the topic, charting out
the politics of intellectual property rights, globalisation,
technocracy, patriarchy and nationalism in a non-Western context.
'Shanzhai' from Cantonese slang, refers to the production of fake
goods in China, which enjoy an anti-authoritarian-like
dissemination across the global market. Starting with mobile
phones, now fashion brands are subverted in this way, with many
women at the helm of design and production. Fashioning China looks
at the women designers simultaneously subverting and reinforcing
the nationalist-developmentalist, masculinist and technocratic
dream of brands that are 'Made in China'. Broadening the digital
labour debate beyond typical masculine and techno-utopic readings,
Sara Liao studies the precarious practices of women trying to
create sustainable and creative lives, vividly illustrating a
fashion culture that exists online as a significant part of the
digital economy. Drawing on material from interviews, participant
observation, archives, policy documents, films and advertisements,
Liao takes a multi-disciplinary approach to the topic, charting out
the politics of intellectual property rights, globalisation,
technocracy, patriarchy and nationalism in a non-Western context.
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