Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Do you know a child who doesn't like to read? After hearing, "I don't like to read," many times, I wrote "Johnny's Adventure Makes Reading Fun." It is geared toward children ages 4-8 who don't like to read, have reading difficulties or disabilities, or other obstacles to reading. Yet, all children will like the adventurous storyline of "Johnny's Adventure Makes Reading Fun" which captures the feelings to which any child can relate. Who doesn't like to have fun with a parent and feel comforted? See how Johnny's adventure makes reading fun for him.

Sarah Bowman's debut novel takes a glimpse into the life of Katie Redding, a woman in her late 20's exploring the snow-covered slopes of a ski resort while on vacation. During her trip, Katie falls head over heels, literally, for the tall and handsome Noah Baker. As the week progresses, Katie must decide whether to pursue her career goals or throw away her dreams to be with a man she's only just met. The ending is a culmination of high suspense and mixed emotions, concluding in a confrontation at the airport that neither of them expects.