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With Men's Fashion Reader, students of fashion have a resource to
help them understand an important but sometime neglected segment of
the apparel industry, men's wear. This collection of reprinted and
commissioned articles covers such topics as men's fashion and
meaning through history, fashion as masculinity and sexuality,
fashion as defiance, fashion as identity, fashion as acculturation,
body as fashion, the media and fashion, and fashion as fantasy.
Design and merchandising students will find in this book insights
into how and why men buy clothing and how to forecast future
trends. Addressing the social, cultural, and psychological
phenomenon of men's dress, the readings blend consumer behavior and
history to create a better understanding of men's fashions. This
book is a must-read for the well-rounded fashionista, designer,
merchandiser, or fashion scholar. Features: -- Approximately 40
specially-commissioned essays, as well as articles selected from
scholarly and popular sources. -- Introduction to each section,
written by the editors, to draw connections between the readings
and relevant theoretical perspectives. -- Topical discussion
questions at the end of each article. -- Instructor's Guide with
quizzes, suggestions for projects, and demonstrations of how
readings can be grouped in different ways to touch upon multiple
topics.
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