The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.

This companion to Introducing Urban Design: Interventions and Responses shows how the principles and concepts of urban design can be applied and implemented in a range of real-world settings.

The Academy of Urbanism was founded in 2006 with a mission to recognise, encourage and celebrate great places across the UK, Europe and beyond, and the people and organisations that create and sustain them. This book is a compendium of seventy five places that have been shortlisted as part of the Academy's annual awards scheme which covers great Places, Streets, Neighbourhoods, Towns and Cities. Included are 75 places shortlisted between 2009 and 2013. Each has been visited by a team of Academicians who have spent time in the place, talked to officials and local people and sought to understand what it is that makes them special and how they have achieved what they have achieved. The Academy also commissions a poem, a drawing and a figure ground plan to understand and interpret the place. David Rudlin, Rob Thompson and Sarah Jarvis have drawn on this treasure trove of material to tell the story of these 75 places. In doing so they have created the most comprehensive compendium of great urban places to have been published for many years.

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.