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Customer's awareness has become an important elementtowards
business development as it will lead them tobe satisfied to the
products and services offered.Previous research indicated that most
dominant factorthat influenced customer's awareness is
knowledge;followed by information, demography, and intention
ordesire. Therefore, this study intended to examine therelationship
of independent variables(knowledge, customer intention or desire
and demography) tocustomer awareness towards fund management
companies.A total of 150 respondents were selected as samplesand
they were evaluated on their awareness to theproducts and services
provided by the companies. Theresults of the study illustrate that
the threeindependent variables are significant and
positivelyrelated to customer awareness. Knowledge anddemography
factor provide the highest impact oncustomer awareness. Overall,
its can be concludedthat customer's are fairly aware to the
products andservices provided
Customer satisfaction has become an essence of success in today's
highly competitive world. In service industry specifically,
communication is vital to determine customer satisfaction. Past
researches indicated that, most meaning of conversational messages
comes from non-verbal communication. Therefore, this study intended
to examine the relationship of non-verbal communication cues to
customer satisfaction. A total of 210 hotel customers were
sampled.They were evaluated on their perception on hotel employees'
non-verbal communication behavior that would lead to their
satisfaction to the services provided. The results illustrate that
three (interpersonal warmth, attire and proxemics) of the
non-verbal communication cues were significant and positively
related to customer satisfaction. Proxemics was rated as the
non-verbal communication cues that provided the most impact on
customer satisfaction.
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