Customer satisfaction has become an essence of success in today's
highly competitive world. In service industry specifically,
communication is vital to determine customer satisfaction. Past
researches indicated that, most meaning of conversational messages
comes from non-verbal communication. Therefore, this study intended
to examine the relationship of non-verbal communication cues to
customer satisfaction. A total of 210 hotel customers were
sampled.They were evaluated on their perception on hotel employees'
non-verbal communication behavior that would lead to their
satisfaction to the services provided. The results illustrate that
three (interpersonal warmth, attire and proxemics) of the
non-verbal communication cues were significant and positively
related to customer satisfaction. Proxemics was rated as the
non-verbal communication cues that provided the most impact on
customer satisfaction.
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