Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments. Cognisant of the cultural diversity within cultures, the Handbook considers the ethical ramifications of culture- and race-based targeting and segmentation, advancing a culture-based marketing approach that addresses the similarities and differences across groups while recognising the variety that exists within them. Chapters explore a compelling array of topics, from advocating for a departure from the white, Eurocentric, and heteronormative ideals that dominate the global beauty industry and investigating how Hip Hop's move into the mainstream raises questions about authenticity and cultural appropriation, to addressing the role played by religion in consumer behaviour and mapping the diverse and complex markets of Latin America and Asia. Featuring multidisciplinary research which builds towards a more vibrant ethnic and sub-cultural marketing literature, this compelling Handbook will inform and inspire the work of current and future marketing scholars. It will also be an essential resource for corporations interested in targeting ethnic and religious marketing segments.

Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research. Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts.

A collection of 200 iconic drinks from around the globe, each of which has changed the culture of the cocktail A signature cocktail is a bespoke drink that expresses the nature of the time, person, or place for which it was created. In this book, the author curates a collection of the most celebrated cocktails – from well-known classics such as the Bellini, to the up-to-the-minute Twin Cities from New York’s ultra-hip Dead Rabbit bar. Signature cocktails have become an increasingly popular way to define the style and character of a celebrated establishment and the talented mixologists behind them. Each unique drink in this collection is accompanied by the name of the creator, place and date of invention, alongside a specially commissioned image, easy-to-follow recipe, and a fascinating insight into its unique story. Covering almost 600 years of cocktail history, this elegant and uniquely focussed collection will appeal to a wide range of readers – from lovers of cocktails to everyone who enjoys entertaining, food, and culture, to mixologists, bartenders, and industry professionals.

Meet Miffy - a lovable little bunny who likes to find the wonder in everyday things. With over 50 lovely stickers you can explore the outdoors with Miffy and learn all about her favourite places, then create beautiful scenes of Miffy and her friends. Share this sticker book with your child to encourage imagination, relate to a child's first experiences, and practise dexterity and fine motor skills.Perfect for any Miffy fan!

The history of economics comprises the accumulated capital of the discipline; its study permits both the retrieval of important ideas and the conduct of analysis which places present day work in context. The essays in this book demonstrate some of the variety of uses to which the history of economics, as a sub-discipline, can be put.Economic Thought and Discourse in the 20th Century commences with an essay on John R. Hicks, one of the leading economic theorists of the twentieth century and a writer with much to say about the nature of economic theory and the functions of the history of economic thought. An essay on Thorstein Veblen examines a figure who is at once both idiosyncratic and monumental, and whose work on war and peace is seen both to have been deeply prescient at the time it was written, and to be critically relevant at the close of the twentieth century. The third piece in this collection is a study of the discursive and interpretative structure of Alfred Marshall's Principles of Economics. More than a century after its publication, the Principles is widely regarded as one of the most important, and immediately influential, works of economic science ever written. Yet, it is argued, Marshall's use of language and argument may well have been equal in importance to the analytical techniques which he demonstrated. The concluding essay on the early journal history of law and economics places in perspective much of the contemporary work in this area and suggests that more could be expected from a field with such a rich and suggestive history. These essays will make significant contributions both to their respective subjects and to the historiography of economics.

This book provides readers from academia and industry with an up-to-date overview of important advances in the field, dealing with such fundamental fluid mechanics problems as nonlinear transport phenomena and optimal control of mixing at the micro- and nanoscale.
The editors provide both in-depth knowledge of the topic as well as vast experience in guiding an expert team of authors. The review style articles offer a coherent view of the micromixing methods, resulting in a much-needed synopsis of the theoretical models needed to direct experimental research and establish engineering principles for future applications.
Since these processes are governed by nonlinear phenomena, this book will appeal to readers from both communities: fluid mechanics and nonlinear dynamics.

From #1 New York Times and USA TODAY bestselling author Cassandra Clare comes the first novel in a brand-new trilogy where evil hides in plain sight and the only thing more dangerous than fighting demons is falling in love. Chain of Gold is a Shadowhunters novel.

Cordelia Carstairs is a Shadowhunter, a warrior trained since childhood to battle demons. When her father is accused of a terrible crime, she and her brother travel to Edwardian London in hopes of preventing the family’s ruin. Cordelia’s mother wants to marry her off, but Cordelia is determined to be a hero rather than a bride. Soon Cordelia encounters childhood friends James and Lucie Herondale and is drawn into their world of glittering ballrooms, secret assignations, and supernatural salons, where vampires and warlocks mingle with mermaids and magicians. All the while, she must hide her secret love for James, who is sworn to marry someone else.

But Cordelia’s new life is blown apart when a shocking series of demon attacks devastate London. These monsters are nothing like those Shadowhunters have fought before—these demons walk in daylight, strike down the unwary with incurable poison, and seem impossible to kill. London is immediately quarantined. Trapped in the city, Cordelia and her friends discover that their own connection to an dark legacy has gifted them with incredible powers—and force a brutal choice that will reveal the true cruel price of being a hero.

Mapping Mainstream Economics: Genealogical Foundations of Alternativity seeks to establish a definition of the mainstream economics, and by extension the alternatives to it, by adopting a genealogical approach: tracing the methodological development of the economic mainstream through its ancestry, which allows for a definition of the mainstream that is separate from politically charged categories or gridlocked academic arguments between received schools of thought. The book follows the evolution of the economic mainstream through four major transformations of the discipline: from political to analytical economics, debates around a logical empiricist economics, the consolidation of neoclassical economics, and the recent expansion of the mainstream. For each of these steps, the key point of departure is explored, illustrated through the work of leading authors at the time. Thus, the book draws on recent research from the history of economic thought and debates the crucial role of historic concepts of economics for alternativity in the field. To put the approach into practice, it examines the relation between today's mainstream economics and two of its alternatives: ecological economics and degrowth. Finally, the book reflects on recent exciting developments in the discourse on alternativity and sheds light on some distant relatives of today's mainstream. This book marks a significant contribution to the literature on the debates around the state and nature of mainstream, alternative, and heterodox economics.

The customer is the only one who can fire all of us. -Sam Walton Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you howand whybusinesses must adapt to succeed. Handy charts, tables, and illustrations make the information easy to understand, and fascinating sidebar quotations from well-known leaders of various industriesSam Walton, Jack Welch, and many moregive the book a unique and memorable flavor. Consumers, say the authors, not only demand higher quality and lower prices, but also expect convenient, quick, customized service. They expect in-stock conditions and quality. They demand value and respect. Global markets mean large numbers of consumers, but these consumers want to be treated as individuals, and the mass market no longer exists. Companies in industries from financial services to groceries to consumer goods to health care to hardware to automobiles are adopting these new business processes and winning in the marketplace. Their competitors are falling by the wayside. This essential book: examines the factors that are shaping the current business environment and looks at the re-orientation of today's consumer, presenting global perspectives on these vital issues explores this new consumer-centric approach from the perspectives of suppliers, intermediaries, and retailers, as well as the business processes being used to create more efficient supply chains and more effective demand fulfillment processes shows you the tools that can be used to implement this new business paradigm in the areas of technology, internal business processes, and collaboration answers frequently asked questions shares the success stories of Rite Aid, Southwest Airlines, Starbucks, Snap-On Tools, National Semiconductor, and others! After addressing the issues of why business must change and examining the significance of a global business environment, The Consumer . . . or Else! addresses each element of the new business paradigm: the new role of consumers major players, including the shift in the business processes of retailers and manufacturers and the role of intermediaries new business processes, with a focus on technology, internal coordination, and collaboration Companies from Dell Computer to Del Monte are putting consumers first and reaping the sales benefits. General Mills will soon provide consumers with the opportunity to create and name their own custom cereal. As the authors point out, The business process is changing-changing the way product flows, the way information flows, and the way cash flows. Companies that recognize this need to change will hold huge competitive advantages, and the companies that fail to adapt will simply not be here in the future. Let The Consumer . . . or Else!: Consumer-Centric Business Paradigms be your guidebook to this challenging new business climate.

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.

Questions related to managing people in hostile environments have become more central on the agenda of business leaders and HR professionals in multinational corporations (MNCs). This is due to developments such as the increase of terrorism or the political instability in many regions. In consequence, research on the role of HR in hostile environments has increased, though it can still be considered in its early stages. Danger and Risk as Challenges for HRM: Managing People in Hostile Environments adds to this emerging field of research by investigating the management of people in hostile environments from conceptual as well as empirical perspectives. It delivers an essential and comprehensive overview and gives deep insight into this highly relevant topic from leading authors in the field. This book will be of great value to scholars and researchers interested in the role of human resource management (HRM) in hostile environments, people management in companies in conflict-affected areas and to those interested in new grounds in HR Research. The chapters in this book were originally published as a special issue of the International Journal of Human Resource Management.

Life on Earth is facing a mass extinction event of our own making. Human activity is changing the biology and the meaning of extinction. What Is Extinction? examines several key moments that have come to define the terms of extinction over the past two centuries, exploring instances of animal and human finitude and the cultural forms used to document and interpret these events. Offering a critical theory for the critically endangered, Joshua Schuster proposes that different discourses of limits and lastness appear in specific extinction events over time as a response to changing attitudes toward species frailty. Understanding these extinction events also involves examining what happens when the conceptual and cultural forms used to account for species finitude are pressed to their limits as well. Schuster provides close readings of several case studies of extinction that bring together environmental humanities and multispecies methods with media-specific analyses at the terminus of life. What Is Extinction? delves into the development of last animal photography, the anthropological and psychoanalytic fascination with human origins and ends, the invention of new literary genres of last fictions, the rise of new extreme biopolitics in the Third Reich that attempted to change the meaning of extinction, and the current pursuit of de-extinction technologies. Schuster offers timely interpretations of how definitions and visions of extinction have changed in the past and continue to change in the present.

A distinctive discussion of the nonlinear dynamical phenomena of semiconductor lasers.
The book combines recent results of quantum dot laser modeling with mathematical details and an analytic understanding of nonlinear phenomena in semiconductor lasers and points out possible applications of lasers in cryptography and chaos control. This interdisciplinary approach makes it a unique and powerful source of knowledge for anyone intending to contribute to this field of research.
By presenting both experimental and theoretical results, the distinguished authors consider solitary lasers with nano-structured material, as well as integrated devices with complex feedback sections. In so doing, they address such topics as the bifurcation theory of systems with time delay, analysis of chaotic dynamics, and the modeling of quantum transport. They also address chaos-based cryptography as an example of the technical application of highly nonlinear laser systems.

What are the implications of how we talk about apocalypse? A new philosophical field has emerged. "Existential risk" studies any real or hypothetical human extinction event in the near or distant future. This movement examines catastrophes ranging from runaway global warming to nuclear warfare to malevolent artificial intelligence, deploying a curious mix of utilitarian ethics, statistical risk analysis, and, controversially, a transhuman advocacy that would aim to supersede almost all extinction scenarios. The proponents of existential risk thinking, led by Oxford philosopher Nick Bostrom, have seen their work gain immense popularity, attracting endorsement from Bill Gates and Elon Musk, millions of dollars, and millions of views. Calamity Theory is the first book to examine the rise of this thinking and its failures to acknowledge the ways some communities and lifeways are more at risk than others and what it implies about human extinction. Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.

This book draws on both traditional and emerging fields of study to consider consider what a grounded definition of quantitative and qualitative research in the Digital Humanities (DH) might mean; which areas DH can fruitfully draw on in order to foster and develop that understanding; where we can see those methods applied; and what the future directions of research methods in Digital Humanities might look like. Schuster and Dunn map a wide-ranging DH research methodology by drawing on both 'traditional' fields of DH study such as text, historical sources, museums and manuscripts, and innovative areas in research production, such as knowledge and technology, digital culture and society and history of network technologies. Featuring global contributions from scholars in the United Kingdom, the United States, Europe and Australia, this book draws together a range of disciplinary perspectives to explore the exciting developments offered by this fast-evolving field. Routledge International Handbook of Research Methods in Digital Humanities is essential reading for anyone who teaches, researches or studies Digital Humanities or related subjects.

This book brings rhetorical, legal, and professional communication perspectives to the discourse surrounding policy-making efforts within the United States around two types of violent crimes against women: domestic violence and sexual assault. The authors propose that such analysis adds to our understanding of rhetorical concepts such as kairos, risk perception, moral panic, genre analysis, and identity theory. Overall, the goal is to demonstrate how rhetorical, legal, and professional communication perspectives work together to illuminate public discourse and conflict in such complicated and ongoing dilemmas as how to aid victims of domestic violence and sexual assault, and how to manage the offenders of such crimes-social and cultural problems that continue to perplex the legal system and the social environment.

Say hello to Miffy and meet all her friends - as seen on TINY POP TV! Then have fun colouring in each scene and finding out about different seasons. Colouring with Miffy encourages imagination, improves dexterity, concentration and motor skills, and helps children recognise first words. 

In any policy arena, the crafting of effective policy depends on the quality of the information infrastructure that is available to the participants in that arena. Such an information infrastructure is designed, developed, and managed as a critical element in policy formulation and implementation. While various attempts have been made to map the extent of the existing cultural policy information infrastructure in the United States, no structured attempt has been made to conduct a cross-national analysis intended to draw on the more highly developed models already in operation elsewhere.A cross-national comparative look provides valuable information on how this infrastructure has evolved, on what has succeeded and what has had less success, on what is sustainable and what is not, and on how the range of interests of the various individuals and institutions involved in the cultural policy arena can best be accommodated through careful design of the information infrastructure.In Informing Cultural Policy, international cultural policy scholar and researcher J. Mark Schuster relates the findings of a study that took him from North America to Europe to gain understanding of the cultural policy information infrastructure in place abroad. His findings are structured into a taxonomy that organizes the array of research and information models operating throughout the world into a logical framework for understanding how the myriad cultural agencies collect, analyze, and disseminate cultural policy data. Schuster discusses private- and public-sector models, including research divisions of government cultural funding agencies, national statistics agencies, independent nonprofit research institutes, government-designated university-based research centers, private consulting firms, cultural "observatories," non-institutional networks, research programs, and publications. For each case study undertaken, the author provides the Internet address, names, and information for key contacts, and background documents consulted.