In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.

Through violent incursions by the Vikings and the spread of Christianity, medieval Ireland maintained a distinctive Gaelic identity. From the sacred site of Tara to the manuscript illuminations in the Book of Kells, Anglo-Irish relations to the Connachta dynasty, Ireland during the middle ages was a rich and vivid culture. First published in 2005, Medieval Ireland: An Encyclopedia brings together in one authoritative resource the multiple facets of life in Ireland before and after the Anglo-Norman invasion of 1169, from the sixth to sixteenth century. Multidisciplinary in coverage, this A-Z reference work provides information on historical events, economics, politics, the arts, religion, intellectual history, and many other aspects of the period. Written by the world's leading scholars on the subject, this highly accessible reference work will be of key interest to students, researchers, and general readers alike.

Through violent incursions by the Vikings and the spread of Christianity, medieval Ireland maintained a distinctive Gaelic identity. From the sacred site of Tara to the manuscript illuminations in the Book of Kells, Anglo-Irish relations to the Connachta dynasty, Ireland during the middle ages was a rich and vivid culture. First published in 2005, Medieval Ireland: An Encyclopedia brings together in one authoritative resource the multiple facets of life in Ireland before and after the Anglo-Norman invasion of 1169, from the sixth to sixteenth century. Multidisciplinary in coverage, this A-Z reference work provides information on historical events, economics, politics, the arts, religion, intellectual history, and many other aspects of the period. Written by the world's leading scholars on the subject, this highly accessible reference work will be of key interest to students, researchers, and general readers alike.

The Anglo-Norman world, with particular focus on the Normans in Ireland. Founded by Professor R. Allen Brown, the Battle Conference this year celebrates its 20th meeting in Dublin with a particular focus on Irish topics. Anglo-Norman Studies, published annually and containing the papers presented at the conference, is established as the single most important publication in the field (as a glance at bibliographies of the period will confirm), covering not only matters relating to pre- and post-Conquest England and France,but also the activities and influences of the Normans on the wider European, Mediterranean, and Middle Eastern stage.

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.

Brian Boru is the most famous Irish person before the modern era, whose death at the Battle of Clontarf in 1014 is one of the few events in the whole of Ireland's medieval history to retain a place in the popular imagination. Once, we were told that Brian, the great Christian king, gave his life in a battle on Good Friday against pagan Viking enemies whose defeat banished them from Ireland forever. More recent interpretations of the Battle of Clontarf have played down the role of the Vikings and portrayed it as merely the final act in a rebellion against Brian, the king of Munster, by his enemies in Leinster and Dublin.

This book proposes a far-reaching reassessment of Brian Boru and Clontarf. By examining Brian's family history and tracing his career from its earliest days, it uncovers the origins of Brian's greatness and explains precisely how he changed Irish political life forever.

Brian Boru and the Battle of Clontarf offers a new interpretation of the role of the Vikings in Irish affairs and explains how Brian emerged from obscurity to attain the high-kingship of Ireland because of his exploitation of the Viking presence. And it concludes that Clontarf was deemed a triumph, despite Brian's death, because of what he averted--a major new Viking offensive in Ireland--on that fateful day.

Reviews:

'I cannot recommend enough Sean Duffy's book for its readability and the enormity of backbreaking historical scholarship lightly borne and compellingly presented.'Dr Pat Wallace, Director Emeritus of the National Museum of Ireland

'This scholarly, sympathetic book expertly unpicks legend and propaganda to uncover the real figure, offering an important reassessment of his place in Irish history.' Donnchadh O Corrain, Irish Times Weekend Review

'Out on the Western edge of Europe, a first glance at the map makes Ireland seem a small and isolated place. However, many peoples have by turns established themselves on this remote island, creating an historical dynamic whose dispersed voices are now heard in almost every major city of the globe, in accents unmistakably from Cork or Connemara, Donegal or Dublin. This atlas attempts to explain in a visual, accessible way Ireland's unfolding story, and how this small country's remarkable worldwide impact has come about.'

From the Foreword

The bestselling Atlas of Irish History tells the story of the Irish past in graphic cartography, beautifully rendered and augmented by an authoritative text. It is an essential reference tool for any student of Irish history.

This new edition covers recent momentous events such as the transformative boom and bust of the Republic's economy and the extraordinary course of developments in Northern Ireland that resulted in the power-sharing administration of the DUP and Sinn Fein

This eleventh volume of proceedings of the annual "Friends of Medieval Dublin Symposium" has two important reviews of our state of knowledge on the archaeology of medieval Dublin: Linzi Simpson updates her groundbreaking 'Forty years a digging' study of archaeological digs in Dublin City (published in vol. I of the series) to take in the ten 'Celtic Tiger' years; while Lorcan Harney, Jonathan Kinsella and Aidan O'Sullivan of the Early Medieval Archaeology Project (EMAP) present the findings of their research on the results of excavations in Co. Dublin from 1930 to 2005. The volume also contains reports on archaeological excavations: Teresa Bolger discusses excavations at Ormond Quay Upper, that provide evidence about the original topography of 'the Pill' at the confluence of the rivers Liffey and Bradogue; Rosanne Meenan reports on her excavations at 23-27 Stephen Street Lower, in the vicinity of the medieval St Peter's church; Edmund O'Donovan's excavation at St Nahi's church in Dundrum revealed a series of fortified enclosures around the early monastic foundation; while Colm Moriarty's dig at Portmarnock found evidence of occupation from an early medieval enclosure to the remains of its late medieval vill.

This eleventh volume of proceedings of the annual "Friends of Medieval Dublin Symposium" has two important reviews of our state of knowledge on the archaeology of medieval Dublin: Linzi Simpson updates her groundbreaking 'Forty years a digging' study of archaeological digs in Dublin City (published in vol. I of the series) to take in the ten 'Celtic Tiger' years; while Lorcan Harney, Jonathan Kinsella and Aidan O'Sullivan of the Early Medieval Archaeology Project (EMAP) present the findings of their research on the results of excavations in Co. Dublin from 1930 to 2005. The volume also contains reports on archaeological excavations: Teresa Bolger discusses excavations at Ormond Quay Upper, that provide evidence about the original topography of 'the Pill' at the confluence of the rivers Liffey and Bradogue; Rosanne Meenan reports on her excavations at 23-27 Stephen Street Lower, in the vicinity of the medieval St Peter's church; Edmund O'Donovan's excavation at St Nahi's church in Dundrum revealed a series of fortified enclosures around the early monastic foundation; while Colm Moriarty's dig at Portmarnock found evidence of occupation from an early medieval enclosure to the remains of its late medieval vill.

This, the twelfth volume of proceedings of the annual Friends of Medieval Dublin Symposium, contains reports on recent archaeological excavations in and around Dublin city. Claire Walsh found for the first time evidence of a Hiberno-Norse community living outside the walled city in the Coombe, and Alan Hayden traces the later archaeology of the area in excavations along the route of the Coombe Bypass. The Liberties was also the location of Judith Carroll's excavations of medieval industrial activity at Thomas Street and Vicar Street, while Rosanne Meenan reports on her excavations in the vicinity of the medieval St. Peter's Church at Stephen Street Lower. Edmund O'Donovan discusses excavations at St. Nathi's Church in Dundrum, which revealed a series of fortified enclosures around the early monastic foundation, and Geraldine Stout attempts to reconstruct the precincts of the great Cistercian abbey of St. Mary. Historical studies include Grace O'Keeffe's examination of the connection between Dublin and Bristol in the Middle Ages, Colm Lennon's study of the medieval manor of Clontarf, and Aine Foley's investigation of the sheriffs who administered the medieval county of Dublin. Another highlight is Ellen O'Flaherty's report on the manuscript materials for the history of medieval Dublin preserved in the library of Trinity College, Dublin. (Series: Medieval Dublin)