Books > Business & Economics > Business & management > Business strategy
|
Buy Now
International Brand Strategy - A Guide to Achieving Global Brand Growth (Paperback)
Loot Price: R1,010
Discovery Miles 10 100
|
|
International Brand Strategy - A Guide to Achieving Global Brand Growth (Paperback)
Expected to ship within 12 - 17 working days
|
Donate to Gift Of The Givers
Total price: R1,030
Discovery Miles: 10 300
|
In theory, the Internet allows all brands to market
internationally. But in practice, most companies struggle to
compete outside their home market. Written from a marketing
practitioner's perspective, International Brand Strategy evens the
playing field with clear, actionable techniques to guide any
organization going through the process. This book helps companies
build sales in foreign markets, but just as important it helps them
thrive by maintaining price integrity and building brand equity at
the same time. With the guidance provided in International Brand
Strategy companies hit the ground running in foreign markets. This
provides a competitive advantage from day one, empowers companies
to avoid costly mistakes, and saves months of trial and error. The
book lays out a unique methodology for managing brands abroad that
can be implemented for any product in any market. These methods
have proven their value for companies large and small across six
continents. The book guides readers with pragmatic models and a
wealth of examples from global companies such as Target Canada,
Unilever and Apple. International Brand Strategy was written for
those who are planning to enter a new market and for those who are
already there but wish to improve their brand's performance. It
helps the reader recognize some of the most common pitfalls and how
to avoid them, provides practical tips to understand the dynamics
of price, product and value from a foreign buyer's perspective, and
defines a conceptual framework to assess and improve brand equity
at home and abroad.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.