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Showing 1 - 4 of 4 matches in All Departments
Uniquely interdisciplinary and accessible, The Cambridge Introduction to Intercultural Communication is the ideal text for undergraduate introductory courses in Intercultural Communication, International Communication and Cross-cultural Communication. Suitable for students and practitioners alike, it encompasses the breadth of intercultural communication as an academic field and a day-to-day experience in work and private life, including international business, public services, schools and universities. This textbook touches on a range of themes in intercultural communication, such as evolutionary and positive psychology, key concepts from critical intercultural communication, postcolonial studies and transculturality, intercultural encounters in contemporary literature and film, and the application of contemporary intercultural communication research for the development of health services and military services. The concise, up-to-date overviews of key topics are accompanied by a wide variety of tasks and eighteen case studies for in-depth discussions, homework, and assessments.
Presents a comprehensive introduction to analysing quantitative linguistic data. Starting with an definition of quantitative data, and how it differs from qualitative data, Seb Rasinger examines what the student linguist is trying to find out through analysing data, and how quantitative techniques can help arrive at meaningful and accurate conclusions. This expanded, 2nd edition now also includes a discussion of Analysis of Variance (ANOVA) and MANOVA, and provides a brief introduction to statistical meta-analysis. A companion website allows readers to download crib sheets and Excel templates for the main statistical tools. The book introduces: -using statistics -variables -reliability of data -describing data -analysing data -testing hypotheses -dealing with problematic data. Each chapter includes graphs and figures explaining theory through worked examples, chapter summaries, and exercises to aid student understanding. An appendix containing a summary of statistical formulae, excel commands and statistical tables is included and is an invaluable resource. Presenting a down-to-earth and readable introduction to quantitative research, this book is a useful how-to guide for students encountering quantitative data for the first time, or for postgraduates embarking on linguistic research projects.
Following two major waves of immigration after World War II, the Bangladeshi community in the East London borough of Tower Hamlets is now one of the largest in the Bangladeshi diaspora, counting some 65,000 people. This is the first in-depth study of language and language-use within this Bangladeshi community. Based on a corpus of spontaneous speech data collected within the area, it provides the reader with an overview of the linguistic characteristics of 'Bengali-English' as well as patterns of language-use. This book focuses on three areas: first, following the tradition of similar studies of the language of minority groups, an analysis of Bengali-English morphosyntax provides a detailed description of its morphosyntactic properties and the different developmental stages learners pass through. Second, a sociolinguistic analysis of the influence of social and psychological factors on the language and its speakers is presented. And last, based on quantitative survey data, and supported by qualitative data obtained through ethnographic interviews, the study evaluates the issues of identity and ethnolinguistic vitality within the Bangladeshi community.
Presents a comprehensive introduction to analysing quantitative linguistic data. Starting with an definition of quantitative data, and how it differs from qualitative data, Seb Rasinger examines what the student linguist is trying to find out through analysing data, and how quantitative techniques can help arrive at meaningful and accurate conclusions. This expanded, 2nd edition now also includes a discussion of Analysis of Variance (ANOVA) and MANOVA, and provides a brief introduction to statistical meta-analysis. A companion website allows readers to download crib sheets and Excel templates for the main statistical tools. The book introduces: -using statistics -variables -reliability of data -describing data -analysing data -testing hypotheses -dealing with problematic data. Each chapter includes graphs and figures explaining theory through worked examples, chapter summaries, and exercises to aid student understanding. An appendix containing a summary of statistical formulae, excel commands and statistical tables is included and is an invaluable resource. Presenting a down-to-earth and readable introduction to quantitative research, this book is a useful how-to guide for students encountering quantitative data for the first time, or for postgraduates embarking on linguistic research projects.
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