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The Cambridge Introduction to Intercultural Communication (Paperback)
Loot Price: R834
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The Cambridge Introduction to Intercultural Communication (Paperback)
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Uniquely interdisciplinary and accessible, The Cambridge
Introduction to Intercultural Communication is the ideal text for
undergraduate introductory courses in Intercultural Communication,
International Communication and Cross-cultural Communication.
Suitable for students and practitioners alike, it encompasses the
breadth of intercultural communication as an academic field and a
day-to-day experience in work and private life, including
international business, public services, schools and universities.
This textbook touches on a range of themes in intercultural
communication, such as evolutionary and positive psychology, key
concepts from critical intercultural communication, postcolonial
studies and transculturality, intercultural encounters in
contemporary literature and film, and the application of
contemporary intercultural communication research for the
development of health services and military services. The concise,
up-to-date overviews of key topics are accompanied by a wide
variety of tasks and eighteen case studies for in-depth
discussions, homework, and assessments.
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