|
Showing 1 - 4 of
4 matches in All Departments
Uniquely interdisciplinary and accessible, The Cambridge
Introduction to Intercultural Communication is the ideal text for
undergraduate introductory courses in Intercultural Communication,
International Communication and Cross-cultural Communication.
Suitable for students and practitioners alike, it encompasses the
breadth of intercultural communication as an academic field and a
day-to-day experience in work and private life, including
international business, public services, schools and universities.
This textbook touches on a range of themes in intercultural
communication, such as evolutionary and positive psychology, key
concepts from critical intercultural communication, postcolonial
studies and transculturality, intercultural encounters in
contemporary literature and film, and the application of
contemporary intercultural communication research for the
development of health services and military services. The concise,
up-to-date overviews of key topics are accompanied by a wide
variety of tasks and eighteen case studies for in-depth
discussions, homework, and assessments.
Presents a comprehensive introduction to analysing quantitative
linguistic data. Starting with an definition of quantitative data,
and how it differs from qualitative data, Seb Rasinger examines
what the student linguist is trying to find out through analysing
data, and how quantitative techniques can help arrive at meaningful
and accurate conclusions. This expanded, 2nd edition now also
includes a discussion of Analysis of Variance (ANOVA) and MANOVA,
and provides a brief introduction to statistical meta-analysis. A
companion website allows readers to download crib sheets and Excel
templates for the main statistical tools. The book introduces:
-using statistics -variables -reliability of data -describing data
-analysing data -testing hypotheses -dealing with problematic data.
Each chapter includes graphs and figures explaining theory through
worked examples, chapter summaries, and exercises to aid student
understanding. An appendix containing a summary of statistical
formulae, excel commands and statistical tables is included and is
an invaluable resource. Presenting a down-to-earth and readable
introduction to quantitative research, this book is a useful how-to
guide for students encountering quantitative data for the first
time, or for postgraduates embarking on linguistic research
projects.
Following two major waves of immigration after World War II, the
Bangladeshi community in the East London borough of Tower Hamlets
is now one of the largest in the Bangladeshi diaspora, counting
some 65,000 people. This is the first in-depth study of language
and language-use within this Bangladeshi community. Based on a
corpus of spontaneous speech data collected within the area, it
provides the reader with an overview of the linguistic
characteristics of 'Bengali-English' as well as patterns of
language-use. This book focuses on three areas: first, following
the tradition of similar studies of the language of minority
groups, an analysis of Bengali-English morphosyntax provides a
detailed description of its morphosyntactic properties and the
different developmental stages learners pass through. Second, a
sociolinguistic analysis of the influence of social and
psychological factors on the language and its speakers is
presented. And last, based on quantitative survey data, and
supported by qualitative data obtained through ethnographic
interviews, the study evaluates the issues of identity and
ethnolinguistic vitality within the Bangladeshi community.
Presents a comprehensive introduction to analysing quantitative
linguistic data. Starting with an definition of quantitative data,
and how it differs from qualitative data, Seb Rasinger examines
what the student linguist is trying to find out through analysing
data, and how quantitative techniques can help arrive at meaningful
and accurate conclusions. This expanded, 2nd edition now also
includes a discussion of Analysis of Variance (ANOVA) and MANOVA,
and provides a brief introduction to statistical meta-analysis. A
companion website allows readers to download crib sheets and Excel
templates for the main statistical tools. The book introduces:
-using statistics -variables -reliability of data -describing data
-analysing data -testing hypotheses -dealing with problematic data.
Each chapter includes graphs and figures explaining theory through
worked examples, chapter summaries, and exercises to aid student
understanding. An appendix containing a summary of statistical
formulae, excel commands and statistical tables is included and is
an invaluable resource. Presenting a down-to-earth and readable
introduction to quantitative research, this book is a useful how-to
guide for students encountering quantitative data for the first
time, or for postgraduates embarking on linguistic research
projects.
|
You may like...
Morbius
Jared Leto, Matt Smith, …
DVD
R179
Discovery Miles 1 790
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|