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Stadionatmosphare als verhaltenswissenschaftliches Konstrukt im Sportmarketing - Entwicklung und Validierung eines Messmodells... Stadionatmosphare als verhaltenswissenschaftliches Konstrukt im Sportmarketing - Entwicklung und Validierung eines Messmodells (German, Paperback, 2008 ed.)
Sebastian Uhrich; Foreword by Prof Dr Martin Benkenstein
R1,945 Discovery Miles 19 450
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Sebastian Uhrich leitet ein Messmodell her, mit dem die Stadionatmosphare greifbar gemacht werden kann. Der Autor prasentiert eine Basis fur kunftige Untersuchungen der Stadionatmosphare und zeigt der Praxis des Sportveranstaltungsmanagement Moglichkeiten auf, diese gezielt zu steuern."

Der hyperaktive Spielermarkt der Fussball-Bundesliga (German, Paperback): Sebastian Uhrich Der hyperaktive Spielermarkt der Fussball-Bundesliga (German, Paperback)
Sebastian Uhrich
R1,222 Discovery Miles 12 220
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