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Today's high schools are increasingly based around the use of
digital technologies. Students and teachers are encouraged to
'Bring Your Own Device', teaching takes place through 'learning
management systems' and educators are rushing to implement
innovations such as flipped classrooms, personalized learning,
analytics and 'maker' technologies. Yet despite these developments,
the core processes of school appear to have altered little over the
past 50 years. As the twenty-first century progresses, concerns are
growing that the basic model of 'school' is 'broken' and no longer
'fit for purpose'. This book moves beyond the hype and examines the
everyday realities of digital technology use in today's high
schools. Based on a major ethnographic study of three contrasting
Australian schools, the authors lay bare the reasons underlying the
inconsistent impact of digital technologies on day-to-day
schooling. The book examines leadership and management of
technology in schools, the changing nature of teachers' work in the
digital age, as well as student (mis)uses of technologies in and
out of classrooms. In-depth case studies are presented of the
adoption of personalized learning apps, social media and 3D
printers. These investigations all lead to a detailed understanding
of why schools make use of digital technologies in the ways that
they do. Everyday Schooling in the Digital Age: High School, High
Tech? offers a revealing analysis of the realities of contemporary
schools and schooling - drawing on arguments and debates from
various academic literatures such as policy studies, sociology of
education, social studies of technology, media and communication
studies. Over the course of ten wide-ranging chapters, a range of
suggestions are developed as to how the full potential of digital
technology might be realized within schools. Written in a detailed
but accessible manner, this book offers an ambitious critique that
is essential reading for anyone interested in the fast-changing
nature of contemporary education.
Advertising has long been considered a manipulator of minds and has
increased significantly in coercive power since the emergence of
research in behavioural psychology. Now with the deployment of
neuro-physiological imaging technologies into market contexts,
companies are turning to neuromarketing to measure how we think and
feel. Data driven models are being used to inform advertising
strategies designed to trigger human action at a level beneath
conscious awareness. This practice can be understood as a form of
consumer biosurveillance: but what is behind the hype? What are the
consequences? Biosurveillance in New Media Marketing is a critical
reflection on the role that technology is playing in the
construction of consumer representations, and its encroachment into
the internal lives of individuals and groups. It is a work that
examines the relationship between neuromarketing practitioners and
machines, and how the discourses and practices emerging from this
entanglement are influencing the way we make sense of the world.
Today's high schools are increasingly based around the use of
digital technologies. Students and teachers are encouraged to
'Bring Your Own Device', teaching takes place through 'learning
management systems' and educators are rushing to implement
innovations such as flipped classrooms, personalized learning,
analytics and 'maker' technologies. Yet despite these developments,
the core processes of school appear to have altered little over the
past 50 years. As the twenty-first century progresses, concerns are
growing that the basic model of 'school' is 'broken' and no longer
'fit for purpose'. This book moves beyond the hype and examines the
everyday realities of digital technology use in today's high
schools. Based on a major ethnographic study of three contrasting
Australian schools, the authors lay bare the reasons underlying the
inconsistent impact of digital technologies on day-to-day
schooling. The book examines leadership and management of
technology in schools, the changing nature of teachers' work in the
digital age, as well as student (mis)uses of technologies in and
out of classrooms. In-depth case studies are presented of the
adoption of personalized learning apps, social media and 3D
printers. These investigations all lead to a detailed understanding
of why schools make use of digital technologies in the ways that
they do. Everyday Schooling in the Digital Age: High School, High
Tech? offers a revealing analysis of the realities of contemporary
schools and schooling - drawing on arguments and debates from
various academic literatures such as policy studies, sociology of
education, social studies of technology, media and communication
studies. Over the course of ten wide-ranging chapters, a range of
suggestions are developed as to how the full potential of digital
technology might be realized within schools. Written in a detailed
but accessible manner, this book offers an ambitious critique that
is essential reading for anyone interested in the fast-changing
nature of contemporary education.
Advertising has long been considered a manipulator of minds and has
increased significantly in coercive power since the emergence of
research in behavioural psychology. Now with the deployment of
neuro-physiological imaging technologies into market contexts,
companies are turning to neuromarketing to measure how we think and
feel. Data driven models are being used to inform advertising
strategies designed to trigger human action at a level beneath
conscious awareness. This practice can be understood as a form of
consumer biosurveillance: but what is behind the hype? What are the
consequences? Biosurveillance in New Media Marketing is a critical
reflection on the role that technology is playing in the
construction of consumer representations, and its encroachment into
the internal lives of individuals and groups. It is a work that
examines the relationship between neuromarketing practitioners and
machines, and how the discourses and practices emerging from this
entanglement are influencing the way we make sense of the world.
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