Offering a concise introduction of the invention and development of Chinese characters the book teases out the glyphic characteristics and rules for creating different calligraphic styles; visualizes the glyphic evolution of 132 commonly used characters and analyses a selection of over 60 outstanding type designs of renowned designers. It will enable designers to maximize the expression value of Chinese characters in visuals! Recent years have witnessed a Chinese character design boom, with influential activities popping up one after another across Asia. Institutions such as The Central Academy of Fine Arts, Just Fonts, 3type, Mojijuku have launched courses for Chinese character design. Meanwhile, various exhibitions, lectures, seminars, and competitions, online or offline, are popular with young designers. The innovative use of Chinese characters as main visual elements in design, such as brand identity, logos, books, and posters, enjoys growing trend globally. On the other hand, the cultural uniqueness of Chinese characters demands a sound understanding of its history from designers.

The book showcases the process of drawing fashion sketches in detail which enables readers to develop fashion sketching skills. This is a guidebook for beginners, including the step-by-step introduction of how to draw the stylized body and fabric textures and the basic colouring knowledge. Familiarity with the human body structure is the first step to master fashion sketching and fashion figure sketching is the first step-by-step tutorial, that also analyses how to draw the perfect body. Next comes how to draw different fabrics with theory and example sketches and including the structure of textiles and the characteristics of the fabrics. The final stage includes the cultural meaning of colours and some example applications to give inspiration and suggestions for colour effects.