In the era of global competition, role of managers who are sent abroad for temporary assignment has become increasingly important especially for multinationals companies (MNCs). The primary role of an expatriate manager can be conceived as that of a catalyst who secures continuity of MNCs.The main objective for this study is to identify the determinants of expatriates' job satisfaction in multinational corporations (MNCs). This study examines the relationship between individual-level factor, cross-cultural adjustment and family influences with expatriates' job satisfaction in host country.The findings revealed that cross-cultural adjustment in host country is the important criteria for expatriates' job satisfaction.

As more developed the modern society, the more importance are given to higher education. Thus, it becomes crucial to understand how the higher educational institution should perform to attract more students. The main objective of this research is to find out the determination of students' satisfaction in higher learning. In order to complete this research, the "competitive advantage" theory from strategy management is introduced to analyze the research question. Data were gathered using structured questionnaire survey of 150 students from different schools in Universiti Sains Malaysia. Regression analysis was used to examine the relationship between competitive advantage dimensions and the students' satisfaction. The result indicates that the most significant factor that influences students' satisfaction is the quality of education and the least is the availability of latest education technology.

The purpose of this book is to analyze on the internationalization of new venture decision taken by the born global firms in Malaysia. The companies being selected in this book are involved in international new venture activities. The information gathered was intended to research on the born global behaviors of the companies which can be define as the stages taken by the company to go into global market. The word born global was used to differentiate between businesses that are established to be global player instantly or later in the global market. The research shows various experiences with regards to born global behavior which can be sometimes unique to the company. The contents of this book would hopefully help to better understand on internationalization of new venture. It may get entrepreneurs inspired by the writing and starting to develop a global business. The writing was based on the Malaysia context with references from established journals and books on internationalization of new venture.

The general purpose of this study is to determine and identify the determinants of internationalization of family businesses in Malaysia. The specific aim of this study is to identify the influences of internationalization. The three determinants that are investigated in this research are cultural dimensions, environmental factors and also technological advancements. Samples of 50 family businesses were randomly selected from all over Malaysia. The findings show that cultural dimensions and environmental factors have the strongest influence on the intention to internationalize. Technological advancements however is said to be not significantly related. Understanding these factors can extend the knowledge which can lead to better internationalization of companies that will help Malaysia's socioeconomic growth and development.

International business comprises a large and growing portion of the world's total business, usually in term of to collectively describe all commercial transactions (private and government, sales, investment, logistics, and transportation) that take place between two or more countries. All business activities which involves cross border transactions of goods, services, resources between two or more countries. This transaction of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking, insurance, construction and etc. In this project, we need to visit the organization and interview the managers who know about the international business activities in their organization. This book presents two cases for your reading.

International business comprises a large and growing portion of the world's total business, usually in term of to collectively describe all commercial transactions (private and government, sales, investment, logistics, and transportation) that take place between two or more countries. All business activities which involves cross border transactions of goods, services, resources between two or more countries. This transaction of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking, insurance, construction and etc. In this project, we need to visit the organization and interview the managers who know about the international business activities in their organization. This book presents three cases for your reading.

The main objective of this study is to look into the awareness as well as the mental, emotional and physical preparedness of the non-academic staff in embracing the transformation of the university into an efficient and sustainable university. Aspects in this study involve psychological empowerment, interpersonal trust in supervisors, team work climate, role ambiguity, commitment and organizational citizenship behavior. This study also aims to investigate the presence of self-directed work practices in a team setting among the non-academic staff. Finally, the specific objective of this study is to understand the relationship between psychological empowerment, interpersonal trust in supervisors, team work climate, role ambiguity, and commitment and organizational citizenship behavior among non- academic staff.

The purpose of this research is to measure the level of students' satisfaction in University Tun Abdul Razak (UNITAR), Malaysia. The survey questionnaires were distributed to the students of undergraduate and post-graduate levels at UNITAR, Malaysia. The survey questionnaires consists of five parts of customer satisfactions constructs that being measured. The surveys were conducted by using convenient sampling method. A total of 87 respondents have participated in the survey. The results show that all 5 hypotheses were accepted which indicate that the students are satisfied with all five dimensions measured (Facilities, student services, E-Learning, education Prospect and lecturers). The findings of the study were discussed based on the outcome of the study with reference to the findings of the previous scholars. The limitations and the suggestions for future research works have been highlighted.

Health-care industry as one of the fastest growing industry in Malaysia has to cope with the pressure of demographic changes, aging population, emergence of new technologies and expectation of great quality of service in order to be competitive. As the Malaysian government is promoting medical tourism, the number of private hospitals increase and the competition also hardens. This study is designed to analyze the factors that contribute to the relationship between competitive advantage and customer satisfaction in private hospitals. The outcome of the hypothesis testing explains that service personnel service quality gives great customer satisfaction. Whereas other factors such as cheaper cost, good infrastructure, support personnel service, health program and new medical service doesn't show any significant relationship between competitive advantage and customer satisfaction in private hospitals. The outcome of this study gives theoretical and practical implications.

This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market.

Today, the major problem faced in the herb coffee industry is the ease of market entry which is characterized by many new players frequently entering the market. The industry is highly competitive and the producers are faced with the dilemma of whether to continue to produce and sell at low profits or compete with the many players in the fierce environment as they seek to identify and determine the causes and factors that will lead to increased customer retention to guarantee profits. The purpose of this research is to study the relationship between marketing mix and customer retention for Tongkat Ali coffee, a well known herb in South East Asia. We are trying to answer the following questions - What are the product's attributes sought by consumers? What factors affect repurchase decisions? Why do they continue to consume? The findings revealed that product attributes and promotional activities have positive relationship with customer retention. Price and place do not have a relationship with customer retention. Customer preference, positive customer experience, satisfaction and lasting customer loyalty are the factors that keeps the customer.

This book will provide an understanding of Customer Relationship Management (CRM), how it can improve the satisfaction among customers through online mechanism. Availability of internet have helped the companies to think like customers, firms can deliver customized information directed to the customers and applications at a relatively low cost, they can provide facilities to the customers to carry out broad set of activities e.g. paying bills online, ask for questions and even complain at any time. CRM is a useful tool in terms of identifying the right customer groups and for helping to decide which customers to jettison and CRM is needed to retain these loyal groups of customer before they shift to competitors.