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Social media platforms such as Facebook, Twitter, LinkedIn, and
Pinterest are changing the way consumers make purchasing decisions
. . . and tapping into these online communities has become a
necessary part of any integrated sales strategy. Citing
enlightening research and real-world examples, this smart,
practical guide presents readers with a detailed methodology for
growing sales and expanding their customer base using social media.
Readers will learn how to: - Use content and conversations to build
online relationships that transition to sales - Execute realistic
sales strategies for each of the major social media platforms -
Spot social media trends that may influence future buying behaviors
- Sell online in B2B and B2C environments - Turn social shares
(likes, favorites, +1s) into social sales - Set tangible goals -
Use online tools and analytics to track social influencers and
identify relevant conversations as they are happening Complete with
a chapter dedicated to capturing mobile sales--a segment poised to
explode as the adoption of smartphones and tablets grows--"The Art
of Social Selling" is essential reading for every sales
professional.
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