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The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Paperback, Special ed.) Loot Price: R385
Discovery Miles 3 850
You Save: R102 (21%)
The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Paperback,...

The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Paperback, Special ed.)

Shannon Belew

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List price R487 Loot Price R385 Discovery Miles 3 850 You Save R102 (21%)

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Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: - Use content and conversations to build online relationships that transition to sales - Execute realistic sales strategies for each of the major social media platforms - Spot social media trends that may influence future buying behaviors - Sell online in B2B and B2C environments - Turn social shares (likes, favorites, +1s) into social sales - Set tangible goals - Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment poised to explode as the adoption of smartphones and tablets grows--"The Art of Social Selling" is essential reading for every sales professional.

General

Imprint: Amacom Books
Country of origin: United States
Release date: February 2014
First published: 2014
Authors: Shannon Belew
Dimensions: 90 x 60 x 8mm (L x W x T)
Format: Paperback
Pages: 272
Edition: Special ed.
ISBN-13: 978-0-8144-3332-4
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-8144-3332-4
Barcode: 9780814433324

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