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Audio and Visual Analytics in Marketing and Artificial Empathy (Paperback): Shasha Lu, Hyejin Kim, Yinghui Zhou, Li Xiao, Min... Audio and Visual Analytics in Marketing and Artificial Empathy (Paperback)
Shasha Lu, Hyejin Kim, Yinghui Zhou, Li Xiao, Min Ding
R1,584 Discovery Miles 15 840 Ships in 10 - 15 working days

Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making in the post-digital economy. It does so by: (1) developing a framework for understanding the internal states of individuals based on audio/visual signals and incorporating works in the domain of audio/visual (A/V) data analytics into marketing research in order to identify future research opportunities; (2) providing an overview of methodologies that are commonly used in conducting research with A/V data; (3) providing a review of A/V analytics-based research in various business contexts; and (4) reviewing the business practices using A/V analytics and identifying the future trends in both research and business applications. The rest of the monograph is organized as follows: The authors first propose a framework for A/V data-based research in the business domain and discuss how A/V data analytics can be used to support business decision making in various contexts. They then provide an overview of the key techniques and tools used in A/V data analytics and discuss the procedures and key methodological questions. Finally, they discuss how the A/V analytics has been used in business practices and its trend and future development.

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