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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW
CUSTOMER. Business owners agree. The referred customer is far
superior to the one brought in by 'cold' advertising. Yet most
business owners will invest more money to find new customers than
getting referrals from current, happy customers. Millionaire maker
Dan S. Kennedy and customer retention expert Shaun Buck dare you to
stop chasing new customers and keep an iron cage around the ones
you already have. Kennedy and Buck present a systematic approach to
help you keep, cultivate, and multiply customers so that your
entire business grows more valuable and sustainable, and you
replace income uncertainty with reliable income through retention
and referrals. Learn how to: * Apply the #1 best retention strategy
(hint: it's exclusive) * Catch customers before they leave you *
Grow each customer's value (and have more power in the marketplace)
* Implement the three-step customer retention formula * Use other
people's events to get more referrals * Create your own Customer
Multiplier System * Calculate the math and cost behind customer
retention Discover the referral-getting, sales-increasing,
battle-tested tactics designed to help you build a thriving
business for the long-term.
This book is to your business what Tom Brady is to the Patriots -
they might be fine without him, but when you add the magic of
Brady's touch, it's a blowout win every time. Likewise, businesses
can run without newsletters, but the ones who use them on a
consistent basis see amazing results. Better client retention, more
leads and referrals, and crazy amounts of new clients are just some
of the Brady-like results you can expect Newsletter Marketing is
going to help you get your newsletter off the ground and running
and help you understand why it's important, what it does for your
clients, and - most importantly - give you a ton of insider secrets
from the master of marketing himself, Shaun Buck - The Newsletter
Pro Sometimes the mysteries of marketing can be a bit overwhelming,
but this book walks you through one of the easiest and most
profitable marketing strategies of all time. You can expect
information like: How to Create a Successful Monthly Newsletter 5
Ways to Use a Newsletter to Grow Your Business & 8 Ways
Newsletters Will Grow Your Bottom Line. Marketing gurus have called
the author, Shaun Buck, an expert in his field. Shaun's company,
The Newsletter Pro ships more than a million newsletters a year and
successfully creates custom content for their clients. It has been
called the best newsletter company in the world by famous Chief
Marketing Officer, Dave Dee of GKIC, who highly recommends using a
newsletter and as such gives Shaun first hand knowledge of the do's
and don'ts of newsletters. Read this book and implement the tips
given and you will be the guy who wins every. single. time.
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