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Grocery shopping is an often ignored part of the story of how food
ultimately gets to our pantry shelves and tables. "A Theory of
Grocery Shopping" explores the social organization of grocery
shopping by linking the lived experience of grocery shoppers and
retail managers in the US with information transmitted by
nutritionists, government employees, financial advisors,
journalists, health care providers and marketers, who influence the
way we think about and perform the work of shopping for a
household's food. The author provides insight into the
contradictory messages that shape how consumers provision their
households, and details how consumers respond to these messages.
The book challenges the consumer choice model that places
responsibility on the shopper for making the "right" choice at the
grocery store, thereby ignoring the larger social forces at work,
which determine what products are available and how they get to the
shelves.
Long-held associations between women, home, food, and cooking are
beginning to unravel as, in a growing number of households, men are
taking on food and cooking responsibilities. At the same time,
men's public foodwork continues to gain attention in the media and
popular culture. The first of its kind, Food, Masculinities and
Home focuses specifically on food in relation to how homemaking
practices shape masculine identities and transform meanings of
'home'. The international, multidisciplinary contributors explore
questions including how food practices shape masculinity and
notions of home, and vice versa; the extent to which this gender
shift challenges existing gender hierarchies; and how masculinities
are being reshaped by the growing presence of men in kitchens and
food-focused spaces. With ever-growing interest in both food and
gender studies, this is a must-read for students and researchers in
food studies, gender studies, cultural studies, sociology,
geography, anthropology, and related fields.
Grocery shopping is an often ignored part of the story of how food
ultimately gets to our pantry shelves and tables. A Theory of
Grocery Shopping explores the social organization of grocery
shopping by linking the lived experience of grocery shoppers and
retail managers in the US with information transmitted by
nutritionists, government employees, financial advisors,
journalists, health care providers and marketers, who influence the
way we think about and perform the work of shopping for a
household's food. The author provides insight into the
contradictory messages that shape how consumers provision their
households, and details how consumers respond to these messages.
The book challenges the consumer choice model that places
responsibility on the shopper for making the "right" choice at the
grocery store, thereby ignoring the larger social forces at work,
which determine what products are available and how they get to the
shelves.
Long-held associations between women, home, food, and cooking are
beginning to unravel as, in a growing number of households, men are
taking on food and cooking responsibilities. At the same time,
men's public foodwork continues to gain attention in the media and
popular culture. The first of its kind, Food, Masculinities and
Home focuses specifically on food in relation to how homemaking
practices shape masculine identities and transform meanings of
'home'. The international, multidisciplinary contributors explore
questions including how food practices shape masculinity and
notions of home, and vice versa; the extent to which this gender
shift challenges existing gender hierarchies; and how masculinities
are being reshaped by the growing presence of men in kitchens and
food-focused spaces. With ever-growing interest in both food and
gender studies, this is a must-read for students and researchers in
food studies, gender studies, cultural studies, sociology,
geography, anthropology, and related fields.
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