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A Theory of Grocery Shopping - Food, Choice and Conflict (Hardcover, New)
Loot Price: R3,851
Discovery Miles 38 510
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A Theory of Grocery Shopping - Food, Choice and Conflict (Hardcover, New)
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Grocery shopping is an often ignored part of the story of how food
ultimately gets to our pantry shelves and tables. "A Theory of
Grocery Shopping" explores the social organization of grocery
shopping by linking the lived experience of grocery shoppers and
retail managers in the US with information transmitted by
nutritionists, government employees, financial advisors,
journalists, health care providers and marketers, who influence the
way we think about and perform the work of shopping for a
household's food. The author provides insight into the
contradictory messages that shape how consumers provision their
households, and details how consumers respond to these messages.
The book challenges the consumer choice model that places
responsibility on the shopper for making the "right" choice at the
grocery store, thereby ignoring the larger social forces at work,
which determine what products are available and how they get to the
shelves.
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