The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

Social media is now ubiquitous on the internet, generating both new possibilities and new challenges in information analysis and retrieval.

This comprehensive text/reference examines in depth the synergy between multimedia content analysis, personalization, and next-generation networking. The book demonstrates how this integration can result in robust, personalized services that provide users with an improved multimedia-centric quality of experience. Each chapter offers a practical step-by-step walkthrough for a variety of concepts, components and technologies relating to the development of applications and services.

Topics and features: provides contributions from an international and interdisciplinary selection of experts in their fields; introduces the fundamentals of social media retrieval, presenting the most important areas of research in this domain; examines the important topic of multimedia tagging in social environments, including geo-tagging; discusses issues of personalization and privacy in social media; reviews advances in encoding, compression and network architectures for the exchange of social media information; describes a range of applications related to social media.

Researchers and students interested in social media retrieval will find this book a valuable resource, covering a broad overview of state-of-the-art research and emerging trends in this area. The text will also be of use to practicing engineers involved in envisioning and building innovative social media applications and services.

This book reflects the approach the Chinese have pursued since the last century and especially why after so many successful or unsuccessful revolutions they finally took up reform as a means to solve their national problems. As senior advisors to the Chinese leaders, the authors expose the undercurrents pushing the leaders to economic reform and the obvious achievements of the early reform as well as the latent seeds for the later crisis.

This comprehensive text/reference examines in depth the synergy between multimedia content analysis, personalization, and next-generation networking. The book demonstrates how this integration can result in robust, personalized services that provide users with an improved multimedia-centric quality of experience. Each chapter offers a practical step-by-step walkthrough for a variety of concepts, components and technologies relating to the development of applications and services. Topics and features: introduces the fundamentals of social media retrieval, presenting the most important areas of research in this domain; examines the important topic of multimedia tagging in social environments, including geo-tagging; discusses issues of personalization and privacy in social media; reviews advances in encoding, compression and network architectures for the exchange of social media information; describes a range of applications related to social media.

The field of Luminescence Dating has reached a level of maturity. Both research and applications from all fields of archaeological science, from archaeological materials to anthropology and geoarchaeology, now routinely employ luminescence dating. The advent of optically stimulated luminescence (OSL) techniques and the potential for exploring a spectrum of grain aliquots enhanced the applicability, accuracy and the precision of luminescence dating. The present contribution reviews the physical basis, mechanisms and methodological aspects of luminescence dating; discusses advances in instrumentations and facilities, improvements in analytical procedures, and statistical treatment of data along with some examples of applications across continents, covering all periods (Middle Palaeolithic to Medieval) and both Old and New World archaeology. They also include interdisciplinary applications that contribute to palaeo-landscape reconstruction.

For the outside world to understand modern Chinese movements is an extremely difficult, if not insurmountable task. This book, for the first time written by true insiders, reflects the approach the Chinese have pursued since the last century and especially why after so many successful or unsuccessful revolutions they finally took up reform as a means to solve their national problem. As senior advisers to the Chinese leaders the authors expose the undercurrents pushing the leaders to the brink of economic reform, and the obvious achievements of the early reform as well as the latent seeds for the later crisis.