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Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
This is a reproduction of a book published before 1923. This book
may have occasional imperfections such as missing or blurred pages,
poor pictures, errant marks, etc. that were either part of the
original artifact, or were introduced by the scanning process. We
believe this work is culturally important, and despite the
imperfections, have elected to bring it back into print as part of
our continuing commitment to the preservation of printed works
worldwide. We appreciate your understanding of the imperfections in
the preservation process, and hope you enjoy this valuable book.
Advertising is a brilliant form of art that has become an
indispensable part of our lives. As the business scene has
transformed for the better in our country, much is happening on the
advertising front. To tap the progress of Indian Advertising in
this changed scenario, a third edition of the book "Advertising and
Sales Promotion" has been prepared for the students. In this new
edition, all the chapters have been revised and some moderately
updated with more relevant text, figures, boxes, exhibits and
references.Following are the highlights of this edition: Matter on
Segmentation now includes current framework of Values and Lifestyle
and Positioning topic has been re-written; text on Brand
Personality and Image has been updated; New Appendices have been
added at the end of Part -I and Part - IV, respectively; some new
Boxes with insightful contents have been added; and some of the old
exhibits have been replaced with the new ones.The book essentially
deals with the dynamic concept of Sales Promotion and its effect on
the consumer. Particularly meant for the students of management,
specialising in marketing; the book provides a thoroughly educative
and interesting reading.
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shiyah 'ala al-Fanr (Arabic, Paperback)
'Abd Allh Ibn Asan Fl 1806 Knqar, Asan Celeb Ibn Muammad Shh D 14 Fanr, Amad Ibn Msa D 1457? Shiyah Al Khayl
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R655
Discovery Miles 6 550
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Ships in 10 - 15 working days
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