Why are different varieties of the Japanese language used differently in social interaction, and how are they perceived? How do honorifics operate to express diverse affective stances, such as politeness? Why have issues of gendered speech been so central in public discourse, and how are they reflected and refracted in language use as social practice? This book examines Japanese sociolinguistic phenomena from a fascinating new perspective, focusing on the historical construction of language norms and its relationship to actual language use in contemporary Japan. This socio-historically sensitive account stresses the different choices which have shaped Japanese and Western sociolinguistics and how varieties of Japanese, honorifics and politeness, and gendered language have emerged in response to the socio-political landscape in which a modernizing Japan found itself.

Japanese Language, Gender and Ideology is a collection of previously unpublished articles by established as well as promising young scholars in Japanese language and gender studies. The contributors to this edited volume argue that traditional views of language in Japan are cultural constructs created by policy makers and linguists, and that Japanese society in general, and language use in particular, are much more diverse and heterogeneous than previously understood. This volume brings together studies that substantially advance our understanding of the relationship between Japanese language and gender, with particular focus on examining local linguistic practices in relation to dominant ideologies. Topics studies include gender and politeness, the history of language policy, language and Japanese romance novels and fashion magazines, bar talk, dictionary definitions, and the use of first-person pronouns. The volume will substantially advance the agenda of this field, and will be of interest to sociolinguists, anthropologists, sociologists, and scholars of Japan and Japanese.