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Social media platforms are powerful tools that can help
organizations to gather user preferences and build profiles of
consumers. These sites add value to business activities, including
market research, co-creation, new product development, and brand
and customer management. Understanding and correctly incorporating
these tools into daily business operations is essential for
organizational success. Managing Social Media Practices in the
Digital Economy is an essential reference source that facilitates
an understanding of diverse social media tools and platforms and
their impact on society, business, and the economy and illustrates
how online communities can benefit the domains of marketing,
finance, and information technology. Featuring research on topics
such as mobile technology, service quality, and consumer
engagement, this book is ideally designed for managers, managing
directors, executives, marketers, industry professionals, social
media analysts, academicians, researchers, and students.
Social media platforms are powerful tools that can help
organizations to gather user preferences and build profiles of
consumers. These sites add value to business activities, including
market research, co-creation, new product development, and brand
and customer management. Understanding and correctly incorporating
these tools into daily business operations is essential for
organizational success. Managing Social Media Practices in the
Digital Economy is an essential reference source that facilitates
an understanding of diverse social media tools and platforms and
their impact on society, business, and the economy and illustrates
how online communities can benefit the domains of marketing,
finance, and information technology. Featuring research on topics
such as mobile technology, service quality, and consumer
engagement, this book is ideally designed for managers, managing
directors, executives, marketers, industry professionals, social
media analysts, academicians, researchers, and students.
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