Managing Social Media Practices in the Digital Economy (Paperback)

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	November 2019
Editors:	Shirin Alavi • Vandana Ahuja
Dimensions:	279 x 216mm (L x W)
Format:	Paperback
Pages:	344
ISBN-13:	978-1-79982-186-1
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	1-79982-186-2
Barcode:	9781799821861

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