In this monograph, the graphene-based field-effect transistor (FET) biosensors are shown to be an emerging sensing platform. Divided into two parts the first set of chapters are devoted to basic knowledge of graphene, graphene FET and its biosensing. In the second part of this book the applications of graphene FET biosensors combined with various biotechnologies are presented. As well as discussing the existing technologies the authors also introduce their own ideas and concepts. Finally the remaining problems in graphene FET biosensors are discussed, along with proposed solutions and prospects for future applications. This monograph allows readers to grasp the basic knowledge and future direction of graphene-based FET biosensors.

In this monograph, the graphene-based field-effect transistor (FET) biosensors are shown to be an emerging sensing platform. Divided into two parts the first set of chapters are devoted to basic knowledge of graphene, graphene FET and its biosensing. In the second part of this book the applications of graphene FET biosensors combined with various biotechnologies are presented. As well as discussing the existing technologies the authors also introduce their own ideas and concepts. Finally the remaining problems in graphene FET biosensors are discussed, along with proposed solutions and prospects for future applications. This monograph allows readers to grasp the basic knowledge and future direction of graphene-based FET biosensors.

The author sees through the modern healthcare system with his x-rays enabled eyes and reveals his astonishing discoveries. First, the author empowers readers, in the preface 1, with an innovative thinking tool: the time point view/time line view methodology. This demystified highly simplified approach in viewing controversial issues can be used widely beyond healthcare issue. In preface 2, the author sums up his opinions on current healthcare reform from perspective of diagnosing doctor. Secondly, in chapter 1-4, author conducts a virtue biopsy into our healthcare system and reveals four shocking findings. "Our system is truly a diseased care system instead of healthcare system." "Americans are paying billions for an interest-conflicting finance-sucking giant---a trading middleman, representing administrator (for providers) and a paying gateman (for claims) all in one---a handcuff preventing from fully and freely access to healthcare." "We are farming many our diseases instead of curing them." "Our system is only serving and attracting the most costly bands of cares in the whole healthcare spectrum." Thirdly, in chapter 5-7, author further pinpoints the places where the disease in the system resides and suggests the multiple approaches to cure it. Author also emphasizes the importance of mindset change before changing the healthcare system by comparing two types of diseases solution approaches-conventional modern medicine and traditional natural medicine. Fourthly, in chapter 8, author analyses the two most typical healthcare systems, which reside in the two opposite extreme ends, and proposes a completely new system based on the two. Therefore, the solution proposed is not only for the two extreme situations but also for all situations in between. The all proposed resolutions together may completely change the landscape of current healthcare infrastructure, reshape the mindset of Americans on healthcare, and reverse the high cost low efficacy of current healthcare system.

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.0, FOM Essen, Hochschule fur Oekonomie & Management gemeinnutzige GmbH, Hochschulleitung Essen fruher Fachhochschule, Sprache: Deutsch, Abstract: Zuerst werden Grundlagen Werbung und vergleichender Werbung im Rahmen der Kommunikationspolitik befasst. Werbung ist als besondere Form der Kommunikation. Der Begriff der Werbung und der vergleichender Werbung werden definiert. Und dann wird sich das Ziel der vergleichenden Werbung gesetzt. Ein weiterer sehr wichtiger Punkt ist die Erscheinungsform der vergleichenden Werbung. Welchen Rechstlage vergleichende Werbung hat, lesen Sie unter dem Punkt, Rechtslage vergleichender Werbung." Welchen Kriterien fur die Zulassigkeit vergleichender Werbung es gibt, lesen Sie unter dem Punkt" Kriterien fur die Zulassigkeit vergleichender Werbung." Wie vergleichende Werbung in Deutschland geregelt wird, lesen Sie im darauf folgenden Abschnitt. Die Werbewirkung und vergleichende Werbewirkung werden im darauf folgenden Kapitel beschreiben. Abschliessend wird Anwendungsbeispiele von vergleichender Werbung gegeben und Kritische Wurdigung gesprochen