0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Toyota's Global Marketing Strategy - Innovation through Breakthrough Thinking and Kaizen (Hardcover): Shozo Hibino,... Toyota's Global Marketing Strategy - Innovation through Breakthrough Thinking and Kaizen (Hardcover)
Shozo Hibino, Koichiro Noguchi, Gerhard Plenert
R1,070 Discovery Miles 10 700 Ships in 10 - 15 working days

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota's thinking habits go beyond the shop floor and influence and guide Toyota's marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota's former executive managing director and founder of Breakthrough Thinking, Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota's "Breakthrough Thinking" Examines how Toyota conducts information gathering. Illustrates how Toyota builds and maintains its unique business culture Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products Reveals Toyota's cars have become some of the biggest selling models in the USA The authors of this book explore Toyota thinking habits as well as Toyota's global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Prisoner 913 - The Release Of Nelson…
Riaan de Villiers, Jan-Ad Stemmet Paperback R542 Discovery Miles 5 420
Elusion
Claudia Gabel, Cheryl Klam Paperback R251 Discovery Miles 2 510
Conversations With A Gentle Soul
Ahmed Kathrada, Sahm Venter Paperback  (3)
R190 R173 Discovery Miles 1 730
Spel
Annerle Barnard Paperback R240 R214 Discovery Miles 2 140
Reflecting Subjects - Passion, Sympathy…
Jacqueline Taylor Hardcover R1,731 Discovery Miles 17 310
How To Be an Equine Therapy Assistant…
Howexpert, Dana Feiwus Hardcover R717 Discovery Miles 7 170
Trail Guide to the Body's Quick…
Andrew Biel Spiral bound R485 Discovery Miles 4 850
Hoefkatrolontsteking - begrijpen…
Remco Sikkel Hardcover R1,227 Discovery Miles 12 270
The Little Book of Whittling - Passing…
Chris Lubkemann Paperback  (1)
R316 R249 Discovery Miles 2 490
Acts Of Transgression - Contemporary…
Jay Pather, Catherine Boulle Paperback R460 R425 Discovery Miles 4 250

 

Partners