0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry

Buy Now

Toyota's Global Marketing Strategy - Innovation through Breakthrough Thinking and Kaizen (Hardcover) Loot Price: R1,031
Discovery Miles 10 310
Toyota's Global Marketing Strategy - Innovation through Breakthrough Thinking and Kaizen (Hardcover): Shozo Hibino,...

Toyota's Global Marketing Strategy - Innovation through Breakthrough Thinking and Kaizen (Hardcover)

Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

 (sign in to rate)
Loot Price R1,031 Discovery Miles 10 310 | Repayment Terms: R97 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota's thinking habits go beyond the shop floor and influence and guide Toyota's marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota's former executive managing director and founder of Breakthrough Thinking, Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota's "Breakthrough Thinking" Examines how Toyota conducts information gathering. Illustrates how Toyota builds and maintains its unique business culture Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products Reveals Toyota's cars have become some of the biggest selling models in the USA The authors of this book explore Toyota thinking habits as well as Toyota's global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

General

Imprint: Crc Press
Country of origin: United Kingdom
Release date: August 2017
First published: 2017
Authors: Shozo Hibino • Koichiro Noguchi • Gerhard Plenert
Dimensions: 234 x 156 x 15mm (L x W x T)
Format: Hardcover
Pages: 184
ISBN-13: 978-1-138-05941-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
LSN: 1-138-05941-2
Barcode: 9781138059412

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners