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Wettbewerbsfaktor Kreativitat (German, Paperback, 1.Aufl. 2000. 2., korr. Nachdruck 2000): Hans-Jorg Bullinger, Sibylle Hermann Wettbewerbsfaktor Kreativitat (German, Paperback, 1.Aufl. 2000. 2., korr. Nachdruck 2000)
Hans-Jorg Bullinger, Sibylle Hermann
R1,236 Discovery Miles 12 360
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Bullinger/Hermann zeigen, wie Unternehmen unterschiedlicher Grosse und Branche mit den immer wichtiger werdenden Ressourcen "Wissen und Kreativitat" umgehen und wie sie die kreativen Eigenschaften und Fahigkeiten ihres Unternehmens, und hier nicht nur die der Mitarbeiter, "messen", aktivieren und u.a. fur den Aufbau neuer Geschaftsfelder nutzen.

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