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Showing 1 - 6 of 6 matches in All Departments
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include:
Simon Down's timely ethnographic study takes a philosophically reflective and empirically detailed look at the way in which enterprising people use narrative resources to construct their identity as entrepreneurs. The book draws on a wide range of intellectual sources, from naturalistic philosophy and social-psychology to sociology and organisational theory. Written in a strong narrative style, the book succeeds in making the often complex and inaccessible theories on self-identity easy to understand and convincing in relation to other notions of individual agency. Social aspects of self-identity are examined and elaborated on via the development of concepts such as cliches, generations, space and relationships. These concepts are, in turn, drawn from the narrative, temporal, spatial and relational frameworks through which individuals express self-identity. Neither super-heroes nor villains, the case-study entrepreneurs in Narratives of Enterprise emerge as normal people who seek to make sense of the world through their enterprising activity. Providing a much needed and sophisticated empirical benchmark in a range of debates current in enterprise and organisation studies, this highly accessible book is a 'must-read' for anyone interested in the intersection of self-identity and the character of the entrepreneur.
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include:
An exhibition in book form, this showcase of the best of drawing now features one hundred works by almost fifty artists including Susan Hauptman, Paul Noble, Jeff Gabel, Tracey Emin, Jane Harris, Julia Fish, Cornelia Parker and Jerwood Drawing Prize winner Sarah Woodfine. Carefully 'curated' with many new drawings specifically commissioned for the volume, the book also includes an Introduction by the Editors which lays out the themes underpinning this diverse and exciting selection of work. With a revival of interest in drawing in recent years, "Drawing Now" is a timely collection of the work of artists intent on giving a contemporary twist to the most traditional of forms.
`A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as engaging as it is informative - and peppered with unobtrusive dry wit' - Professor Sara Carter, OBE, Hunter Centre for Entrepreneurship, University of Strathclyde Enterprise, Entrepreneurship and Small Business is an exciting new text for all students of business. Broad and inquisitive in its intellectual outlook, this provocative but accessible textbook covers core themes and topics in the study of enterprise, as well as looking at subjects that are often ignored, from criminal entrepreneurs and the demise of Enron, to 'entre-tainment' and ethnic and indigenous entrepreneurship. Along the way, the reader will find an interactive exploration not only of the processes of entrepreneuring, of managing small enterprises, or of the implications of working in an entrepreneurial corporation - he or she will also be challenged to consider enterprise in its social, economic, political and moral contexts. This textbook moves beyond the narrow, prescriptive focus on the 'how' employed by other textbooks, and places equal emphasis on the 'why' - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in. Supported by lively case studies, real-life examples and a concept guide of key terms, this text is ideal for undergraduate and postgraduate students on any course with an emphasis on enterprise and entrepreneurship.
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