The Graphic Communication Handbook (Paperback, 3rd Edition)

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

introductions that frame relevant debates

case studies, examples and illustrations from a range of campaigns

philosophical and technical explanations of topics and their importance.

Table of Contents

Introduction 1. Broad Knowledge 2. Theory 3. Pitching 4. Understanding the Client 5. Researching the Job 6. Preparatory Drawings - Thumbnail Stage 7. Preparatory Drawings - Development Stage 8. Preparatory Drawings - Presentation 8. Presenting to the Client 9. Doing the job 11. Deploying the job - 2D 12. Deploying the job - 3D 13. Deploying the job to the screen (motion graphics) 14. Deploying the job to the screen (interaction graphics) 15. Situating the job 16. Testing the job 17. Getting paid 18. Getting the next job (self and other publicity) Conclusion

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Media Practice
Release date:	October 2011
First published:	2011
Authors:	Simon Downs
Series editors:	James Curran
Dimensions:	246 x 173 x 22mm (L x W x T)
Format:	Paperback
Pages:	384
Edition:	3rd Edition
ISBN-13:	978-0-415-55738-2
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > Industrial / commercial art & design > General Books > Reference & Interdisciplinary > Communication studies > Media studies Promotions
LSN:	0-415-55738-0
Barcode:	9780415557382

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