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In From Media Systems to Media Cultures: Understanding Socialist
Television, Sabina Mihelj and Simon Huxtable delve into the
fascinating world of television under communism, using it to test a
new framework for comparative media analysis. To understand the
societal consequences of mass communication, the authors argue that
we need to move beyond the analysis of media systems, and instead
focus on the role of the media in shaping cultural ideals and
narratives, everyday practices and routines. Drawing on a wealth of
original data derived from archival sources, programme and schedule
analysis, and oral history interviews, the authors show how
communist authorities managed to harness the power of television to
shape new habits and rituals, yet failed to inspire a deeper belief
in communist ideals. This book and their analysis contains
important implications for the understanding of mass communication
in non-democratic settings, and provides tools for the analysis of
media cultures globally.
News from Moscow is a social and cultural history of Soviet
journalism after World War II. Focusing on the youth newspaper
Komsomol'skaia Pravda, the study draws on transcripts of
behind-the-scenes editorial meetings to chart the changing
professional ethos of the Soviet journalist. Simon Huxtable shows
how journalists viewed themselves both as propagandists bringing
the Party's ideas to the wider public, but also as reformers who
tried to implement new ideas that would help usher the country
towards Communism. The volume focuses on both aspects of the
journalists' role, from propaganda editorials in praise of Comrade
Stalin and articles lauding young heroes' exploits in the Virgin
Lands, to revolutionary new initiatives, such as the country's
first ever polling institute and clubs promoting the virtues of
unfettered public debate. Soviet journalism, argues Huxtable, was
riven with an unresolvable tension between innovation and
conservativism: the more journalists tried to promote new
innovations to perfect Soviet society, the more officials grew
anxious about the disruptive consequences of reform. By
demonstrating the day-to-day conflicts that characterised the
press's activity, and by showing that the production of Soviet
propaganda involved much more than redrafting orders from above,
News from Moscow offers a new perspective on Soviet propaganda that
expands our understanding of the possibilities and limits of reform
in a period of rapid change.
In From Media Systems to Media Cultures: Understanding Socialist
Television, Sabina Mihelj and Simon Huxtable delve into the
fascinating world of television under communism, using it to test a
new framework for comparative media analysis. To understand the
societal consequences of mass communication, the authors argue that
we need to move beyond the analysis of media systems, and instead
focus on the role of the media in shaping cultural ideals and
narratives, everyday practices and routines. Drawing on a wealth of
original data derived from archival sources, programme and schedule
analysis, and oral history interviews, the authors show how
communist authorities managed to harness the power of television to
shape new habits and rituals, yet failed to inspire a deeper belief
in communist ideals. This book and their analysis contains
important implications for the understanding of mass communication
in non-democratic settings, and provides tools for the analysis of
media cultures globally.
This volume contributes to a growing reevaluation of the Brezhnev
era, helping to shape a new historiography that gives us a much
richer and more nuanced picture of the time period than the
stagnation paradigm usually assigned to the era. The essays provide
a multifaceted prism that reveals a dynamic society with a
political and intellectual class that remained committed to the
ideological foundations of the state, recognized the challenges
that the system faced, and embarked on a creative search for
solutions. The chapters focus on developments in politics, society,
and culture, as well as the state's attempts to lead and initiate
change, which are mostly glossed over in the stagnation narrative.
The volume challenges the assumption that the period as a whole was
characterized by rampant cynicism and a decline of faith in the
socialist creed and instead points to the persistence of popular
engagement with the socialist ideology and the power it continued
to wield within the Soviet Union.
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