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Books > History > World history > From 1900 > Postwar, from 1945
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From Media Systems to Media Cultures - Understanding Socialist Television (Paperback)
Loot Price: R1,216
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From Media Systems to Media Cultures - Understanding Socialist Television (Paperback)
Series: Communication, Society and Politics
Expected to ship within 12 - 19 working days
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In From Media Systems to Media Cultures: Understanding Socialist
Television, Sabina Mihelj and Simon Huxtable delve into the
fascinating world of television under communism, using it to test a
new framework for comparative media analysis. To understand the
societal consequences of mass communication, the authors argue that
we need to move beyond the analysis of media systems, and instead
focus on the role of the media in shaping cultural ideals and
narratives, everyday practices and routines. Drawing on a wealth of
original data derived from archival sources, programme and schedule
analysis, and oral history interviews, the authors show how
communist authorities managed to harness the power of television to
shape new habits and rituals, yet failed to inspire a deeper belief
in communist ideals. This book and their analysis contains
important implications for the understanding of mass communication
in non-democratic settings, and provides tools for the analysis of
media cultures globally.
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